Instructional Designer - Creative Content (500 USD Sign-on Bonus)

TalentPop App; Remote; ZAR 1 173 000 - 1 509 000; Full time

Job summary

A dynamic educational firm is seeking an Instructional Designer - Creative Content to develop impactful training programs for E-commerce media. This remote position requires expertise in instructional design methodologies and content creation for social media platforms. Ideal candidates will have a strong background in adult learning theory, exceptional video production skills, and the ability to lead virtual training sessions effectively. The role offers competitive compensation and professional development opportunities.

Benefits

Highly competitive salary

Performance bonuses

Generous professional development allowance

Health coverage/stipend

Generous PTO

Qualifications

• 2+ years of formal experience in instructional design.
• Exceptional capability in creating high-quality video and graphics.
• Expertise with LMS and authoring tools.

Responsibilities

• Lead creation of instructional design blueprints and learning objectives.
• Develop engaging blended learning content across multiple platforms.
• Implement evaluation strategies to measure training effectiveness.

Skills

Instructional Design & Theory (2+ Years)

Content Creation Proficiency

Technical ID Fluency

E-commerce & Metrics Alignment

Virtual Coaching & Communication

Tools

Articulate 360

Adobe Captivate

Canva Pro

CapCut

Meta Business Suite

Job description

Instructional Designer - Creative Content (500 USD Sign-on Bonus)

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Instructional Designer - Creative Content: Mastering E-commerce Training at TalentPop

The Role

Instructional Designer - Creative Content

TalentPop is the trusted strategic partner for the world's fastest-growing E-commerce and Direct-to-Consumer (DTC) brands. We are pioneers in engineering high-performance creative teams that deliver measurable client ROI.

We are seeking a high-impact Instructional Designer - Creative Content to own the learning strategy for our global creative talent pipeline. Your mission is to apply rigorous instructional design methodologies to the dynamic, high-stakes world of paid social media content (TikTok, Instagram Reels, etc.).

This role requires a unique blend of instructional design expertise, deep creative content strategy knowledge, and a commitment to measurable learning outcomes. You will design, develop, and evaluate the programs that ensure our talent is the industry's elite force in conversion‑driven media creation.

If you are ready to design the training that powers E‑commerce success, this is your next career step.

Your Core Mandate: Full-Cycle Instructional Design Ownership

You will lead the creation of a world‑class L&D ecosystem, ensuring our creative talent is proficient in generating media that drives tangible metrics like Click‑Through Rate (CTR) and Conversion Rate (CVR).

I. Curriculum Analysis & Design

• Performance Needs Assessment: Partner with Creative Operations and leadership to conduct thorough analyses, identifying specific skill and knowledge gaps related to modern E‑commerce creative best practices.
• Design Blueprints: Own the instructional design process (ADDIE) from concept to execution. Design detailed blueprints, storyboards, and scripts for complex, project‑based learning simulations.
• Objective-Driven Learning: Define clear, measurable, and relevant learning objectives that directly correspond to technical skill mastery and desired business outcomes (e.g., increased ad creative quality score).
• Focus Areas: Short‑Form Video production, Conversion‑Focused Graphic Design, and adherence to platform‑specific algorithm rules and technical specifications.

II. Development & Production

• Blended Learning Content: Develop and deploy engaging, scalable content across multiple modalities:
• Interactive E‑Learning Modules: Utilize authoring tools (e.g., Articulate Rise/Storyline) for foundational theory and process training.
• Scenario‑Based Training: Create realistic, challenging project briefs simulating client work.
• Video Tutorials & Demos: Script, record, and edit high‑quality tutorials demonstrating mastery of key creative software: Canva Pro, CapCut, Adobe Express, and Meta Business Suite.
• Certification & Assessment: Design and manage a robust certification pathway and assessment matrix that validates practical skills and theoretical knowledge before talent is deployed to clients.

III. Implementation, Evaluation & Iteration

• Virtual Facilitation: Lead engaging virtual workshops and hands‑on training sessions, acting as the primary Subject Matter Expert (SME) for creative quality and technical excellence.
• Data‑Driven Evaluation: Implement a comprehensive evaluation strategy (including Kirkpatrick's Levels) to track the effectiveness of training materials against business performance metrics (e.g., tracking the CVR of trained vs. untrained teams).
• Agile Updates: Maintain a continuous process for auditing and updating the creative curriculum based on platform changes, algorithm updates, and client feedback to ensure evergreen relevance.

What We Require: The Skillset for this ID Role

• Instructional Design & Theory (2+ Years) of formal experience (Corporate L&D/Talent Development). Expert command of adult learning theory and full‑cycle ID methodologies (ADDIE, SAM, etc.).
• Content Creation Proficiency (Exceptional) to create, edit, and strategically manage high‑quality short‑form video and static graphics specifically for paid social media advertising and E‑commerce.
• Technical ID Fluency Expertise in using an industry‑standard LMS and professional authoring tools (e.g., Articulate 360, Adobe Captivate, or similar).
• E‑commerce & Metrics Alignment A clear understanding of how instructional design decisions influence critical E‑commerce metrics (CTR, CVR, ROAS).
• Virtual Coaching & Communication Superior verbal, written, and virtual presentation skills, with proven ability to deliver structured, actionable critique and complex technical instructions to a remote, global audience.

Our Commitment to You

• Top‑Tier Compensation: Highly competitive salary with performance bonuses tied to the success and proficiency of your curriculum's graduates.
• Full Remote Flexibility: Permanent remote position with a flexible, results‑oriented schedule.
• Growth Investment: Generous allowance for professional development, cutting‑edge software, and certifications to keep your expertise market‑leading.
• Comprehensive Package: Health coverage/stipend and generous PTO.

Technical Requirement: A professional dedicated home office set‑up is mandatory, including a stable, wired internet connection (20 Mbps minimum) suitable for high‑quality live video training and development sessions.

Ready to Design the Training that Powers E‑commerce Success? Apply to become our Instructional Designer - Creative Content today.