Insights and Reporting Strategist

CBR Marketing Solutions; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A digital marketing firm seeks an Insights and Reporting Strategist in Johannesburg, South Africa. The role involves producing insight-driven marketing performance reports, consolidating inputs from various departments into clear narratives. Candidates should have over 5 years of experience in digital marketing or analytics, with strong skills in data interpretation and communication. The role supports the Head of Digital Operations by enhancing reporting clarity and decision-making. Competitive salary and growth opportunities are available.

Qualifications

• 5+ years of experience in a digital marketing, analytics, strategy, or performance reporting role.
• Demonstrated experience producing insight‑led reports (not just dashboards).
• Experience coordinating reporting inputs across multiple teams and stakeholders.

Responsibilities

• Own the end‑to‑end production of insight‑led performance reports.
• Collect, validate, and consolidate reporting inputs from various teams.
• Translate dashboards and raw performance data into plain‑language insights.
• Diagnose performance drivers and recommend corrective actions.
• Build and maintain reporting standards for consistency.

Skills

Digital marketing experience

Analytics

Performance reporting

Writing and editing skills

Advanced proficiency in Excel

Tools

GA4

Google Ads

Meta Ads

Looker Studio

BigQuery

Job description

Job Specification

Job Title: Insights and reporting strategist

Job Purpose: To own the production of insight‑led marketing performance reporting by consolidating cross‑department inputs into clear, consistent, decision‑ready narratives. The Insights & Reporting Strategist translates data from paid media, SEO, social, creative and web into reporting that clearly explains what happened, why it happened, and what actions are required next, tailored to audiences ranging from sales teams to executive stakeholders. The role supports the Head of Digital Operations and Lead Strategist by improving reporting clarity, reducing ambiguity, and ensuring insights lead to meaningful optimisation and decision‑making.

Key Responsibilities

• Own the end‑to‑end production of insight‑led performance reports, ensuring multiple department inputs are consolidated into a single, coherent narrative with clear actions.
• Collect, validate, and consolidate reporting inputs from Paid Media, SEO, Social, Creative, Web / Dev, Data / Ops, and Client Service teams into one consistent reporting pack.
• Translate dashboards and raw performance data into plain‑language insights that clearly answer: what happened, why it happened, what we’re doing next, and what impact is expected.
• Challenge vague or subjective feedback (e.g. “leads are bad”) and convert it into measurable hypotheses and data requirements without causing friction across teams.
• Produce audience‑specific reporting from a single source of truth, including: sales‑facing reports (tactical, simple, action‑driven), executive and client leadership reports (strategic, commercial, decision‑oriented), stakeholder or partner reporting where required (aligned tone and governance).
• Diagnose performance drivers and issues across the funnel, including creative fatigue, audience saturation, landing page friction, tracking gaps, lead quality signals, and operational delays, and recommend corrective actions.
• Build and maintain reporting standards to ensure consistency in structure, tone, terminology, and KPI definitions across all client reporting.
• Create and maintain a reporting glossary of agreed KPI definitions and ensure adherence across teams.
• Implement strong data QA prior to publishing, including reconciling platform data, validating time ranges, flagging anomalies, and ensuring consistent KPI calculations.
• Identify measurement and attribution gaps and document data requirements for analytics and operations, including UTMs, naming conventions, event tracking, and CRM feedback loops.
• Collaborate closely with analytics and operations teams to improve data quality, tracking reliability, and reporting accuracy.
• Prepare concise executive summaries highlighting key wins, risks, decisions required and next steps with clear owners and timelines.
• Support the Senior / Lead Strategist with insights for QBRs, planning sessions, and client workshops, and contribute to smaller accounts where required.
• Proactively surface optimisation and testing opportunities across creative, audiences, offers, landing pages, and lead handling based on evidence from reporting.
• Manage reporting timelines, stakeholder expectations, and approvals to ensure reports are delivered on schedule and at a consistent quality standard.
• Complete any other reasonable task as directed by the Head of Digital Operations.

Ideal Background

• 5+ years of experience in a digital marketing, analytics, strategy, or performance reporting role.
• Demonstrated experience producing insight‑led reports (not just dashboards).
• Working knowledge of GA4, Google Ads, and Meta Ads reporting concepts.
• Strong writing and editing skills with a focus on clarity, structure, and tone.
• Advanced proficiency in Excel / Google Sheets and PowerPoint / Slides.
• Experience coordinating reporting inputs across multiple teams and stakeholders.

Nice to Have

• Exposure to automotive or dealer marketing environments.
• Familiarity with Looker Studio and / or BigQuery.
• Experience working with CRM or offline conversion feedback loops.
• Understanding of basic experimentation or test‑and‑learn frameworks.

Reports To

Head of Digital Operations