Influencer Marketing Specialist

Pronto Pilates; Johannesburg; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A boutique fitness studio is seeking an Influencer Marketing Specialist to enhance brand visibility through partnerships and campaigns. The ideal candidate will possess 2–4 years of experience in influencer marketing, excellent communication, and organization skills. This full-time remote role requires collaboration across AUS and US time zones. Join to help grow a community-powered brand through effective influencer engagement.

Qualifications

• 2–4 years of experience in influencer marketing and social-led campaigns.
• Proven ability to source, brief, and manage creators at scale.
• Available for AUS and US timezone overlap.

Responsibilities

• Identify and engage local creators, micro-influencers, and brand-aligned advocates.
• Manage influencer outreach and relationships.
• Track influencer performance across KPIs.

Skills

Influencer marketing

Campaign management

Communication skills

Organizational skills

Negotiation skills

Tools

UTM tracking

Influencer platforms

Job description

Influencer Marketing Specialist

Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed, self-service studios. Open from 5:15am until late, we offer members an elevated Pilates experience that fits seamlessly into their day — at an unbeatable price point.

About the Role

We're looking for a creative, organised, and results-driven Influencer Marketing Specialist to bring our brand to life through local voices, creators, and aligned partnerships. From micro-influencers and wellness advocates to boutique brands and content collabs, you'll source, brief, manage, and amplify partnerships that drive both reach and real conversions.

This role plays a key part in helping the team deliver on core KPIs, including :

• 1,500+ pre-registrations before launch
• 100+ launch party attendees
• 300+ founding members at launch
• 480 members within 6 months

This role is ideal for someone who understands how influence actually works — not just likes and follows, but referrals and member acquisition. If you're equal parts relationship-builder and campaign manager, this is your chance to help grow one of the most innovative fitness brands on the market.

Key Responsibilities

Influencer Sourcing & Relationship Management

• Identify and engage local creators, micro-influencers, and brand-aligned advocates in key studio markets
• Manage inbound and outbound influencer outreach — including briefs, product seeding, and follow-ups
• Build long-term relationships with repeatable, high-performing partners
• Develop and manage influencer and ambassador programs with clear, trackable incentives
• Coordinate studio visits, trials, and content opportunities with creators

Campaign Execution & Tracking

• Brief influencers with clear messaging, brand guidelines, and creative prompts
• Track influencer performance across KPIs: reach, engagement, content quality, referral traffic, and new member signups
• Work with the Paid Media team to repurpose top-performing UGC in ads and retargeting funnels
• Maintain an influencer tracker with live campaign status, links, metrics, and learnings
• Monitor trends across social platforms to keep Pronto's content relevant and fresh

Reporting & Optimisation

• Report weekly on influencer performance, including direct impact on leads and member growth
• Optimise campaigns based on what's working and scale repeatable playbooks across new markets
• Share content, insights, and best practices with the broader marketing and studio teams

To secure an interview, you should possess the following :

• 2–4 years of experience in influencer marketing and social-led campaigns
• Proven ability to source, brief, and manage creators at scale
• Strong communication and negotiation skills — you're clear, warm, and commercially aware
• Excellent organisational skills with a structured, self-driven workflow
• Familiarity with tracking tools (UTMs, affiliate links, and influencer platforms)
• Understanding of performance marketing metrics (CPE, CPC, ROAS, etc.) is a plus
• Available for AUS and US timezone overlap to align with global team and studio launch schedules
• Bonus Points For

Experience with a fitness, wellness, or lifestyle brand

• Hands-on work with content repurposing or UGC whitelisting
• Eye for content — you know what performs, and what fits the brand

What Success Looks Like

• A growing roster of trusted creators and partners that align with Pronto's premium-yet-accessible vibe
• Influencer and UGC content that's repurposed across paid, organic, and studio marketing
• Clear attribution between influencer activity and new member acquisition
• Local studios become known through trusted voices, not just paid ads

Sound like your kind of role?

Apply now and help us grow a community-powered brand, one great partnership at a time.

This is a full-time remote position, working Monday-Friday. Although there is some flexibility with the work schedule, you will need a few hours each day in both the US and AUS time zones to collaborate with international colleagues (i.e. 7am-11am and 3pm-7pm SAST).