Industrial Segment Content Marketing Lead

Eaton; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A global power management company is seeking a Segment Content Marketing Specialist in Johannesburg. This role involves managing the production and optimization of impactful content for demand generation and account-based marketing campaigns. The ideal candidate will have strong English writing skills, a marketing background, and over 5 years of experience in marketing communications. A collaborative culture with professional development opportunities is emphasized.

Benefits

Collaborative environment

Professional development opportunities

Inclusive corporate culture

Qualifications

• 5+ years of marketing communications experience.
• Experience in demand generation and ABM campaigns.

Responsibilities

• Manage content development for demand generation campaigns.
• Optimize content using UX, social, and SEO expertise.
• Create sales enablement materials and digital assets.
• Initiate email campaigns and landing-page content development.

Skills

Strong English writing skills

Customer / market focus

Strong attention to detail

Education

Bachelor level degree in marketing or related field

Postgraduate qualification preferred

Job description

A global power management company is seeking a Segment Content Marketing Specialist in Johannesburg. This role involves managing the production and optimization of impactful content for demand generation and account-based marketing campaigns. The ideal candidate will have strong English writing skills, a marketing background, and over 5 years of experience in marketing communications. A collaborative culture with professional development opportunities is emphasized.