Inbound & Outbound Lead Generator (JOB ID: LENAYI1F)

Inside Out; Cape Town; Hybrid; ZAR 200 000 - 300 000; Part time

Job summary

A growing online fitness coaching business is looking for a Part-Time Virtual Assistant to drive lead generation and appointment setting. This flexible role requires strong sales acumen, experience in the fitness industry, and excellent English communication skills. Ideal candidates will engage with leads through social media and manage tracking in Airtable. Competitive compensation includes hourly pay plus bonuses for successful bookings.

Benefits

Performance bonus for booked calls

Qualifications

• Proven sales background and consultative approach required for successful DM setting.
• Must be upbeat, assertive, and willing to push for appointments.
• Maintain excellent written and spoken English fluency.
• Proficiency with Airtable or similar CRM systems is mandatory.
• Prior experience in online fitness, coaching, or health industry is desirable.

Responsibilities

• Manage daily DM lead generation and booking calls.
• Maintain accurate lead tracking in Airtable CRM.
• Track daily performance metrics including DMs sent and calls booked.
• Proactively source leads using Instagram and other social media engagement.

Skills

Assertiveness

Resilience

Sales background

Excellent English Fluency

Proficiency with Airtable

Expert-level use of Social Media Platforms

Experience with Calendly

Familiarity with online fitness industry

Job description

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Job Title: Inbound & Outbound Lead Generator

Job ID: LENAYI1

Industry: Fitness Coaching

Location: LATAM / South Africa

Job Status: Part Time 20 hours per week

Work Schedule: 7am-11am PST (Flexible)

Salary: $7 - $8 per hour plus performance bonus for booked calls / closed clients

Target Start Date: ASAP

ROLE OVERVIEW

A small, growing online fitness coaching business focused on providing valuable content to generate leads. The business owner is highly engaged in client fulfillment and content creation, requiring a high‑quality, professional Virtual Assistant to manage the top‑of‑funnel sales process and drive business growth.

They are seeking an experienced, proactive, and assertive Part‑Time Virtual Assistant to take ownership of the lead generation and appointment setting process. This role is crucial, as the VA will be the "bloodline of the business," responsible for turning content engagement into qualified sales appointments for the business owner. The ideal candidate will have a strong sales background, experience in the fitness / coaching industry, and the potential to grow into broader marketing and sales functions over time.

KEY RESPONSIBILITIES

• Daily DM Lead Management & Nurturing (Top Priority – Revenue Driver)
  • Initial Outreach: Check and respond to all new DMs and story replies daily using the Owner's tone (warm, curious, supportive).
  • Trust-First DM Flow: Follow the defined sales process: Initiate – Nurture – Build – Pitch. Personalization: Initiate personalized direct messages using discovery questions and reviewing prospect pages to establish rapport and qualify interest. Re‑engagement: Re‑engage old conversations weekly with soft check‑ins or relevant freebies. Communication: Maintain consistent response times and meaningful engagement across active conversations.
  • Booking Calls & Pipeline Management
    • Conversion: Notify the Owner when a lead reaches "pitch-ready" status and proceed to book the call in Calendly.
    • Scheduling: Send the scheduling link to hot leads and confirm call attendance, sending friendly reminders 24 hours before the call.
    • Follow‑up: Record call outcomes (Show / No-Show / Enrolled) and follow up hours post‑call for undecided leads with supportive resources.
  • Lead Tracking & CRM Updates
    • Airtable Mastery: Log every new lead within 24 hours (name, handle, source, status, and notes) and maintain accurate, consistent tracking within Airtable CRM.
    • Status Updates: Update lead status daily (Active – Nurture – Booked – Enrolled – Dead).
  • Metrics: Track performance metrics daily, including DMs sent, conversations started, replies received, and calls booked.
  • Hotspot Lead Generation (Learning + Execution)
    • Proactive Sourcing: Learn and implement the Hotspot Lead Generation SOP (Instagram search, hashtags, engagement strategy).
    • Daily Execution: Spend minutes daily engaging on stories, reels, and comments within target audience pools to expand reach.
      • Minutes daily engaging on stories, reels, and comments within target audience pools.
      • Outreach: Send initial warm messages and begin the nurture sequence for sourced leads.

QUALIFICATIONS & SKILLS

• Soft Skills & Cultural Fit
  • Assertiveness & Resilience: Must be upbeat, assertive, and willing to push to secure the appointment.
  • Must be able to confidently accept and implement constructive criticism and direction without becoming discouraged or falling off.
• Strong Sales Acumen: Proven sales background and consultative approach required for successful DM setting and lead qualification.
• Excellent English Fluency & Communication: Maintain excellent written and spoken English fluency and a professional communication style.
• Location Preference: Latin America or South Africa are preferred regions due to cultural alignment with the assertiveness required for sales roles.
• Technical & Hard Skills
  • CRM / Tracking: Proficiency with Airtable or similar CRM systems is mandatory.
  • Platform Expertise: Expert-level use of Social Media Platforms (specifically for direct outreach/DMs).
  • Scheduling Tools: Experience with Calendly and Google Workspace (Google Docs, Calendar).
  • Industry Knowledge: Prior experience or familiarity with the online fitness, coaching, or health industry is highly desirable.