Hybrid MarTech Lead - Data-Driven Campaigns

IQbusiness; Gauteng; Hybrid; ZAR 300 000 - 500 000; Full time

Job summary

A leading marketing technology firm in Johannesburg is looking for a Marketing Technology Specialist. The successful candidate will oversee the marketing tech stack, ensuring seamless operations and driving data-driven campaigns. With responsibilities ranging from managing tools like HubSpot and Salesforce to providing analytical insights, this hybrid role requires a blend of technical expertise and marketing knowledge. Candidates with 3–5 years of relevant experience will thrive in this critical position.

Qualifications

• 3–5 years in marketing technology or marketing operations.
• Proficiency with marketing automation tools like HubSpot or Marketo.
• Strong understanding of digital marketing channels and processes.

Responsibilities

• Oversee marketing technology platforms and manage integrations.
• Partner with teams to build automated workflows and set up email campaigns.
• Maintain data integrity and provide insights through analytics.

Skills

Marketing automation proficiency

CRM systems knowledge

Analytical mindset

Communication skills

Basic HTML/CSS

Tools

HubSpot

Salesforce

Google Analytics

Tag Manager

Job description

A leading marketing technology firm in Johannesburg is looking for a Marketing Technology Specialist. The successful candidate will oversee the marketing tech stack, ensuring seamless operations and driving data-driven campaigns. With responsibilities ranging from managing tools like HubSpot and Salesforce to providing analytical insights, this hybrid role requires a blend of technical expertise and marketing knowledge. Candidates with 3–5 years of relevant experience will thrive in this critical position.