Hybrid Creative Copywriter for Global Brands

Burson; Johannesburg; Hybrid; ZAR 300,000 - 450,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Mentorship programs

Job summary

Burson, part of WPP, is seeking a Creative Copywriter to craft words and ideas that bring brands to life across campaigns, social and long-form content. You’ll collaborate with designers, strategists and account teams to pitch fresh thinking for new business.

The role requires a strong portfolio, experience across regions including the Middle East, and a proven ability to adapt tone of voice while meeting tight deadlines in a hybrid, office-plus-flexible-work environment.

Qualifications

• Proven experience as a copywriter or creative within a PR, communications, advertising or marketing agency.
• Proven experience working across Middle Eastern Markets, with a strong understanding of regional audience, cultural nuances and communication trends
• A strong portfolio showcasing campaign concepts, copywriting craft and range across formats and tones
• Exceptional writing, editing and storytelling skills, with impeccable spelling and grammar
• Ability to generate original ideas quickly and articulate them clearly to teams and clients
• A good understanding of social media platforms, trends and what drives engagement
• Comfortable working to tight deadlines, managing multiple projects and remaining calm under pressure
• A collaborative mindset, with experience working alongside design, strategy and account teams
• Confidence presenting and selling ideas to both colleagues and clients

Responsibilities

• Write clear, compelling and original copy across channels - campaigns, social, digital, scripts, press materials and long-form content
• Generate bold creative ideas and concepts, contributing to brainstorms and campaign development from the ground up
• Partner with designers and art directors to develop integrated creative that pairs words and visuals seamlessly
• Adapt tone of voice to suit different brands, audiences and platforms, while maintaining quality and consistency
• Interrogate and challenge briefs to sharpen the thinking and strengthen creative output
• Contribute concepts and copy to new business pitches, helping to win and grow client relationships
• Edit and proofread to a high standard, ensuring accuracy, clarity and on-brand messaging
• Stay close to cultural, social and industry trends to keep ideas fresh, relevant and timely

Skills

Copywriting

Creative

Portfolio

Writing skills

Editing

Storytelling

Social media

Time management

Collaboration

Presentation

Job description

Burson, part of WPP, is seeking a Creative Copywriter to craft words and ideas that bring brands to life across campaigns, social and long-form content. You’ll collaborate with designers, strategists and account teams to pitch fresh thinking for new business.

The role requires a strong portfolio, experience across regions including the Middle East, and a proven ability to adapt tone of voice while meeting tight deadlines in a hybrid, office-plus-flexible-work environment.