Hubspot CRM Specialist

Initiate International; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading B2B marketing firm in Johannesburg is looking for a HubSpot CRM Specialist to manage and optimise their HubSpot platform. The ideal candidate should have 3–5 years of experience with HubSpot and a strong background in B2B marketing. This role offers the chance to enhance workflows, improve data accuracy, and support global teams. Excellent communication skills are essential. This position is based in Johannesburg and provides a dynamic work environment.

Qualifications

• 3–5+ years’ experience working with HubSpot.
• Experience in a B2B marketing environment.
• Ability to translate business requirements into technical solutions.

Responsibilities

• Architect, maintain, and optimise HubSpot across all hubs.
• Build automated workflows and nurture tracks.
• Develop dashboards and reporting frameworks.

Skills

HubSpot expertise

Marketing automation

Data analysis

Communication skills

Job description

Hubspot CRM Specialist required in Johannesburg.

Our client, a leading global player in the B2B marketing arena, is expanding its South African footprint and seeking a highly capable HubSpot Specialist to join their Johannesburg team.

This is an opportunity to embed yourself in an innovative, data-driven environment where marketing technology sits at the core of commercial success.

You will serve as the in-house HubSpot expert, owning the design, optimisation, and ongoing management of the platform across marketing, sales, and customer operations.

Your mandate is simple: ensure HubSpot becomes a growth engine by streamlining workflows, improving data accuracy, enabling meaningful reporting, and empowering teams to execute high-impact campaigns.

Duties and Responsibilities:

• Architect, maintain, and optimise HubSpot across all hubs (Marketing, Sales, Service, CMS).
• Build automated workflows, nurture tracks, and dynamic segmentation strategies.
• Oversee CRM data quality, governance, and systems hygiene.
• Support global and regional teams with campaign builds, landing pages, forms, lists, and integrations.
• Develop dashboards and reporting frameworks that guide decision‑making.
• Manage integrations between HubSpot and third‑party platforms, ensuring data flows are accurate and stable.
• Uphold best practices, drive user adoption, and train internal stakeholders.
• Proactively identify opportunities to enhance operational efficiency and campaign performance.

Requirements:

• 3–5+ years’ experience working with HubSpot in a specialist or administrator role.
• Strong command of the full HubSpot ecosystem and its configuration capabilities.
• Experience in a B2B marketing environment; global exposure is advantageous.
• Solid understanding of marketing automation, lead scoring, lifecycle management, data structures, and attribution.
• Ability to translate business requirements into technical solutions within HubSpot.
• Strong analytical skills with the ability to design robust reporting dashboards.
• Detail‑oriented, process‑driven, and comfortable working in a fast‑moving, global matrix environment.
• Clear communicator able to support stakeholders across markets and time zones.