Healthcare Marketing Lead: Doctor Referrals & Campaigns

Africa Health Care; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A healthcare organization in Cape Town is seeking a Marketing Specialist to develop marketing strategies and maintain communication with healthcare stakeholders. Responsibilities include driving marketing campaigns, enhancing doctor engagement, and analyzing performance metrics. The ideal candidate holds a relevant degree and has three years of experience in marketing or public relations, with hospital experience being advantageous. This role requires a proactive approach and the ability to collaborate effectively with diverse teams.

Qualifications

• Three years’ experience in a marketing or communication role.
• Ability to compile and process relevant marketing research information.
• Experience in doctor recruitment and retention will be advantageous.

Responsibilities

• Develop and implement marketing strategy within budget.
• Provide marketing support to internal and external stakeholders.
• Drive marketing campaigns and measure results.

Skills

Collaboration

Problem-solving

Customer responsiveness

Organisational awareness

Attention to detail

Adaptability

Education

Relevant marketing, public relations or communication degree

Job description

A healthcare organization in Cape Town is seeking a Marketing Specialist to develop marketing strategies and maintain communication with healthcare stakeholders. Responsibilities include driving marketing campaigns, enhancing doctor engagement, and analyzing performance metrics. The ideal candidate holds a relevant degree and has three years of experience in marketing or public relations, with hospital experience being advantageous. This role requires a proactive approach and the ability to collaborate effectively with diverse teams.