Head of Performance Marketing (Part-Time / Fractional)

Bamboo Works; Cape Town; Remote; ZAR 500 000 - 600 000; Part time

Job summary

A growth-focused marketing agency is seeking a Head of Performance Marketing to design and oversee data-driven strategies across various platforms. The role requires 8–10+ years in performance marketing, proven management of significant ad budgets, and strong communication skills to engage with senior clients. This part-time position offers the flexibility to scale with responsibilities for client relationships and team collaboration.

Qualifications

• 8–10+ years of experience in performance marketing, including senior-level strategy roles.
• Proven success managing £100k+/month ad budgets with documented results.
• Excellent communication and presentation skills for engaging C-level stakeholders.

Responsibilities

• Develop and lead multi-channel paid media strategies.
• Serve as the primary strategic advisor to senior client stakeholders.
• Own accountability for improving lead quality and ROI.

Skills

Performance marketing

Google Ads

LinkedIn Ads

Meta Ads

Client relationship management

Analytical mindset

Job description

We’re helping a growth-focused marketing agency find a Head of Performance Marketing (Part-Time / Fractional) to lead high-value client relationships and elevate the agency’s paid media offering.

You’ll design, refine, and oversee data-driven performance strategies across Google, LinkedIn, Meta, and emerging platforms — focusing on lead quality, scalability, and ROI. Working closely with a PPC Specialist handling execution, you’ll take ownership of strategy, client communication, and growth initiatives.

This role is ideal for a senior performance marketer who combines strategic vision with deep technical understanding — confident engaging with senior marketing leaders from global brands and shaping large-scale, multi-channel campaigns.

Part-Time: 2–3 days/week (~10–20 hours/week, with potential to scale to full-time)
Schedule: GMT/BST hours (with some overlap with early US hours preferred)
Location: Fully Remote (PH & South Africa-based candidates are preferred)
Engagement: Independent Contractor
Start Date: ASAP
Rate:$600-$1600/month (based on a 10-hour workweek, depending on level of experience)

Key Responsibilities

• Strategic Leadership
  • Develop and lead sophisticated, multi-channel paid media strategies that prioritize lead quality and conversion performance.
  • Create and test new campaign frameworks tailored to audience segments by industry or lifecycle stage.
  • Identify and scale high-performing channels beyond Google and LinkedIn to diversify traffic and acquisition sources.
  • Conduct quarterly strategic planning sessions with clients, aligning marketing performance with business outcomes.
  • Design and refine attribution frameworks for complex sales cycles.
• Client Service & Relationship Management
  • Serve as the primary strategic advisor to senior client stakeholders.
  • Lead strategy calls, present insights, and proactively identify optimization opportunities.
  • Build trusted client relationships through transparent communication and consistent value delivery.
  • Ensure clarity, confidence, and reliability in every client interaction.
• Team Leadership & Collaboration
  • Partner with the PPC Specialist to turn strategy into clear execution plans with measurable outcomes.
  • Review and refine campaign structures, briefs, and reporting to uphold high-quality standards.
  • Mentor internal team members, helping strengthen the agency’s performance marketing expertise.
• Performance & Reporting
  • Own accountability for improving lead quality and ROI while maintaining or scaling lead volume.
  • Deliver actionable monthly and quarterly reports highlighting insights and growth opportunities.
  • Track and optimize key metrics — CPL, conversion rates, CAC, and ROI.

Requirements

• 8–10+ years of experience in performance marketing, including senior-level strategy roles.
• Proven success managing £100k+/month ad budgets (ideally £150k+), with documented results.
• Strong background in Google Ads, LinkedIn Ads, Meta Ads, and other paid media channels.
• Analytical mindset with advanced understanding of campaign attribution and funnel performance.
• Excellent communication and presentation skills — able to engage confidently with C-level stakeholders.
• Experience managing high-value client relationships in agency environments.
• Proven ability to balance strategic oversight with hands-on optimization.

Nice-to-Haves

• Experience with B2B, higher education, or long sales-cycle campaigns.
• Familiarity with UK/US client accounts and international campaign delivery.
• Background in launching new paid media channels and scaling them from pilot to major revenue sources.
• Experience coaching or mentoring PPC and performance teams.

Recruitment Process

1. Initial Interview
2. Client Interview
3. Task Assessment
4. Final Interview (Client)
5. Offer & Onboarding