Head of Performance Marketing

Initiate International; Johannesburg; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A fast-growing B2B marketing organisation in Johannesburg is seeking a Head of Performance Marketing to lead digital strategy and analytics. The role requires a strong leader with over 7 years of experience in performance marketing, expertise in multi-channel campaigns, and a proven track record of managing large budgets. The position offers an opportunity to elevate marketing capabilities across global markets.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master’s preferred.
• 7+ years’ experience in performance or digital marketing, including 3 years in a leadership role.
• Proven track record in scaling multi-channel campaigns and managing seven-figure budgets.

Responsibilities

• Develop and own the performance marketing strategy across all digital channels.
• Lead a team to achieve lead and revenue objectives.
• Monitor industry trends to maintain competitive advantage.

Skills

Paid media

SEO

Analytics

Leadership

Digital strategy

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree preferred

Tools

GA4

HubSpot

Salesforce

Looker Studio

Job description

Head of Performance Marketing required in Johannesburg.

Join a fast-growing B2B marketing organisation as a Head of Performance Marketing based in Johannesburg.

This is a high-impact leadership role where your expertise in digital strategy, analytics, and multi-channel campaigns will directly drive measurable growth and elevate performance marketing capabilities across global markets.

As Head of Performance Marketing, you will define and execute the end-to-end digital growth strategy, integrating paid media, SEO, social, and programmatic initiatives into a cohesive performance engine.

You will lead and mentor a high-calibre team, drive data-driven decision making, and optimise campaigns that scale across multiple geographies and verticals.

This is a chance to combine strategic insight with hands-on execution in a results-focused environment.

Duties and Responsibilities:

• Develop and own the performance marketing strategy across all digital channels


• Lead a team of paid media, SEO, and analytics professionals to achieve lead and revenue objectives


• Design and implement campaigns that align with commercial goals and scale globally


• Optimise budget allocation and ROI across paid search, display, social, and programmatic channels


• Introduce advanced attribution models and marketing automation processes


• Collaborate closely with Sales and Client Success teams to maximise pipeline and conversion


• Implement reporting frameworks and dashboards using tools such as GA4, HubSpot, Salesforce, and Looker Studio


• Monitor industry trends, emerging platforms, and ad-tech developments to maintain competitive advantage

Requirements:

• Bachelor’s degree in Marketing, Business, or related field; Master’s preferred


• 7+ years’ experience in performance or digital marketing, including at least 3 years in a leadership capacity


• Proven track record in scaling multi-channel campaigns and managing seven-figure budgets


• Deep expertise in paid media, SEO, programmatic advertising, and analytics


• Strong understanding of CRM systems, lead nurturing, and B2B demand generation


• Excellent leadership, analytical, and communication skills