Head Of Marketing (Exco) - Retail / Hardware - Nam

Executive Placements; South Africa; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading recruitment firm in South Africa is seeking a Senior Marketing Strategist to oversee the marketing team and develop innovative strategies for brand growth. The ideal candidate will have a relevant marketing degree, significant experience in marketing and advertising, and exceptional leadership skills. Responsibilities include managing the marketing strategy, expanding market share, and enhancing brand perception. This position offers the opportunity to make a significant impact within the organization.

Qualifications

• Previous experience in marketing and advertising at a senior management level.
• Demonstrable experience of building and executing a marketing strategy.
• Experience in leading cross-functional teams.

Responsibilities

• Oversee and manage the marketing strategy and branding.
• Identify opportunities to reach new market segments.
• Generate demand with curated marketing tactics.
• Define digital strategy to support e-commerce campaigns.
• Continuously measure brand perception.

Skills

Energetic and intuitive marketing strategist

Exceptional leadership skills

Excellent communication skills

Proficient in traditional and digital marketing

Project management skills

Education

Relevant marketing degree

Tertiary qualification in marketing or branding

Job description

Minimum requirements for the role

• A relevant marketing degree is essential for this role.
• A tertiary qualification, preferably in marketing and branding or related is essential for this role.
• Previous experience in marketing and advertising with previous experience working at a senior management level.
• Must be an energetic and intuitive marketing strategist with exceptional leadership and communication skills.
• Must have a proven ability to identify opportunities and deliver effective strategies to generate results.
• Proficient in traditional and digital marketing, highly skilled in visual communications.
• Must have excellent leadership and project management skills.
• Good oral and written communication skills.
• Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and business growth. Excellent written skills with the ability to present at board level and inspire a team.
• Experience in leading cross functional teams, allocating resources to different projects and setting short-term and long-term department goals.
• Professional knowledge and technical skills in crafting marketing strategies, driving innovation, being creative, communicating or developing tailormade solutions and implementing best practices.
• Knowledge on brands promotion, management and equity as well as digital marketing experience, insights, and strategy execution and extensive market and consumer research knowledge is essential.

The successful candidate will be responsible for

• Leading and driving a full marketing team by overseeing and managing all design and implementation of the marketing strategy and branding and position strategy to build and maintain brand perception within the target audience, including employees and all external stakeholders.
• Identifying opportunities to reach new market segments and expand market share.
• Preparing, participating, and contributing to annual company strategy, cross departments, and provide relevant market insights per strategic intent.
• Generating demand with curated marketing tactics.
• Defining digital strategy to support e-commerce and stand-alone campaigns or in 360 executions.
• Analysing the running of marketing campaigns and adapting to performance that leverage behavioural interest profiling to drive new client acquisition and sales revenue as well as planning events and trade shows.
• Continuously measuring brand perception and adapt to capture customer of tomorrow and or renovate brand to meet desired perception as well as compiling and updating Company Identification (CI).
• Designing and implementing continuous favourable employment brands.
• Designing CSI strategy, aligning budget and values and target initiatives with regards to people development, environmental sustain.