Head of Marketing & Admissions

ADvTECH; Gauteng; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A leading education provider in South Africa is seeking an Admissions and Marketing Coordinator to oversee the admission process and design marketing strategies. The ideal candidate will have a recognized degree and at least 3 years of experience in a similar role. This position requires excellent interpersonal skills and the ability to work under pressure. The role includes managing events, communications, and public relations to enhance enrolments.

Qualifications

• 3+ years’ experience in a similar position.
• Experience in an educational environment is preferred.

Responsibilities

• Manage the admission process for new enrolments.
• Lead and implement enrolment and marketing strategies.
• Co-ordinate advertising and public relations activities.
• Design and execute plans to increase enrolments.
• Organise and execute open days and school tours.

Skills

Excellent interpersonal and communication skills

Good typing, organisational and administrative skills

Able to work accurately under pressure

Ability to maintain confidentiality

Enthusiastic, energetic and creative

Team worker

Computer literate

Proficient in Word, Excel, Power-Point, Outlook

Education

Recognized Degree

Job description

Responsibilities

• Admission process for new enrolments;
• Marketing of Campus at exhibitions and other events;
• Arrange for interviews of prospective parents/students;
• Take prospective parents/students on school tour;
• Meet with prospective parents/students;
• All administrative duties associated with admission/enrolment process;
• Regular updating of Campus information brochures;
• Lead, plan, direct and implement overall enrolment, communication and marketing strategies;
• Oversee and actively participate in the creation, design, budget and production of regularly produced events and all school publications;
• Co-ordinate all advertising, publicity, and public relations activities;
• Design strategies and implement concrete plans to increase awareness, enquiries and enrolments;
• Plan for and deploy digital activities: website, online campaigns, social media and digital content production;
• Plan and manage the department budget in order to maximize the effectiveness of all communications;
• Create and execute a plan that regularly places the school in local media. Manage all messaging in the media;
• Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo;
• Oversee the work of graphic designers and print vendors in production of printed materials and web visuals;
• Participate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requested;
• Organise and execute open days, open mornings, school tours and exhibitions;
• Conduct competitor research.

Competencies/Skills/Requirements

• Excellent interpersonal and communication skills;
• Good typing, organisational and administrative skills;
• Able to work accurately under pressure;
• An ability to maintain confidentiality is essential;
• Enthusiastic, energetic and creative;
• Must be a team worker;
• Computer literate;
• Good proficiency in Word, Excel, Power-Point, Outlook.

Qualifications

• Minimum requirement is a recognized Degree.

Experience

• Minimum of 3 years’ experience in the same or similar type of position in a similar environment.