Head of Marketing

WatersEdge Solutions; Johannesburg; Hybrid; ZAR 1 200 000 - 1 800 000; Full time

Job summary

A leading financial services firm seeks a Head of Marketing & Rewards in Johannesburg to lead marketing strategies and loyalty programmes. You'll oversee a multidisciplinary team, ensuring alignment with commercial outcomes and execute impactful campaigns. The role requires 7+ years of experience, with proven leadership and a data-driven mindset. Competitive remuneration package offered in a dynamic work environment.

Benefits

Market-related remuneration package

Dynamic work environment

Strong executive backing

Qualifications

• 7+ years' experience leading multi-channel marketing strategies.
• Proven experience in strategic oversight of Rewards and Loyalty programmes.
• Strong leadership and people management skills.

Responsibilities

• Design and execute group-wide marketing strategies.
• Lead the development of integrated marketing plans.
• Manage and optimise the marketing calendar.

Skills

Strategic marketing leadership

Multi-channel marketing

Team management

Campaign optimization

Data-driven decision making

Strong communication skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Microsoft Office

Social reporting tools

Job description

Head of Marketing & Rewards

Location: Hybrid (Johannesburg-based with flexibility)

Employment Type: Full-Time

Industry: Financial Services | Loyalty & Rewards | Marketing Leadership

WatersEdge Solutions is hiring a visionary Head of Marketing & Rewards to lead an established team through an exciting phase of transformation and growth. This is a high-impact leadership role for a strategic thinker who thrives on building customer loyalty, driving innovative marketing campaigns, and leading cross-functional teams to commercial success. If you're passionate about crafting meaningful brand experiences and driving measurable results, we want to hear from you.

About the Role

Reporting directly to the Chief Legal Officer, you’ll take charge of all marketing, rewards, loyalty, and partnership initiatives across the group. You’ll work closely with executive leadership to shape the strategic marketing agenda while overseeing a multidisciplinary team. This role is pivotal in aligning marketing efforts with commercial outcomes, brand growth, and stakeholder engagement.

Key Responsibilities

• Design and execute group-wide marketing, loyalty, rewards, and commercial strategies.
• Lead the development of integrated marketing plans across all channels to drive engagement, acquisition, and retention.
• Oversee the Rewards & Loyalty function, ensuring alignment with strategic business goals.
• Collaborate with internal departments to identify and act on product-based marketing opportunities.
• Lead and grow a team that includes Graphic Design, Digital Marketing, UI/UX, and Internal Comms & Events.
• Align closely with the Sales team to ensure marketing efforts support revenue objectives.
• Manage and optimise the marketing calendar, ensuring prioritised execution and alignment across functions.
• Own departmental budgets, KPI tracking, and supplier relationships.
• Identify and deliver impactful campaigns nationwide that align with brand and commercial objectives.
• Deliver operational and management reporting on a weekly and monthly basis.

What You’ll Bring

• 7+ years' experience leading multi-channel marketing strategies, including Digital, ATL, and Commercial.
• Proven experience in strategic oversight of Rewards and Loyalty programmes (7+ years).
• Strong leadership and people management skills, including agency and cross-functional team oversight.
• Ability to conceptualise, plan, and execute integrated campaigns across multiple platforms.
• Data-driven mindset with strong analytical skills to guide marketing decisions.
• Deep knowledge of the South African market and consumer demographics.
• Expertise in ABL, BTL, digital marketing, and campaign optimisation.
• Exceptional communication, writing, and content creation skills.
• Proficiency in social reporting tools, Microsoft Office, Mac OS, and design-related software.
• Experience managing marketing budgets and prioritising projects with high impact.
• Bachelor’s degree (or equivalent) in Marketing, Communications, or a related field.

Nice to Have

• Experience within the Financial Services sector.
• Familiarity with unionized or political stakeholder environments.
• Strong print media design knowledge (brochures, catalogues, corporate stationery, etc.).
• Passion for using technology to drive marketing performance.

What’s On Offer

• A market-related total remuneration package, including benefits.
• A dynamic, growth-driven work environment.
• Opportunity to lead a high-performing team through exciting strategic initiatives.
• Strong executive backing and collaboration with C-suite leadership.

Company Culture

At WatersEdge Solutions, we champion a values-driven approach rooted in people, purpose, and partnership. Our culture thrives on creativity, integrity, and strategic innovation. We believe in empowering our team to lead boldly and deliver work that matters, to our clients, our stakeholders, and the communities we serve.