Head Of Marketing

Merchant West Investments; Cape Town; On-site; ZAR 900 000 - 1 200 000; Full time

Job summary

A leading financial services firm in Cape Town seeks a Head of Marketing to lead the marketing team and drive campaigns that support sales and growth objectives. The ideal candidate has over 5 years of experience in marketing, strong leadership abilities, and a proven track record in digital marketing and brand management. This role offers a competitive remuneration package and the chance to influence a dynamic marketing function.

Benefits

Collaborative culture that values initiative

Competitive remuneration and benefits package

Qualifications

• 5+ years of senior marketing or sales experience, ideally within financial services.
• Proven experience in digital marketing and brand management.
• Proven leadership experience in a sales and marketing environment.

Responsibilities

• Lead and manage the Group Marketing Team.
• Design and execute marketing strategies that support sales.
• Develop and oversee integrated marketing campaigns.
• Grow and manage the Merchant West Direct Sales Desk.
• Strengthen digital presence through SEO, content, and social strategies.
• Ensure brand consistency across all businesses and touchpoints.
• Use analytics to track performance and optimise ROI.
• Manage marketing budgets and vendor relationships.

Skills

Operational management

Project delivery

Communication

Leadership

Stakeholder management

Digital marketing

Education

Bachelor's Degree in Marketing, Communications or Business

Job description

Join to apply for the Head of Marketing role at Merchant West Investments.

The Head of Marketing is responsible for the operational delivery of the group's marketing strategy.

This includes leading the marketing team, managing day‑to‑day execution of campaigns, overseeing digital and brand initiatives, and ensuring marketing activities directly support sales, client engagement, and business growth objectives.

The role requires a hands‑on leader who can translate strategy into action and drive measurable commercial outcomes across multiple business units.

Responsibilities

Lead, inspire, and manage the Group Marketing Team, ensuring high performance and alignment with business growth objectives.

Partner with Group company executives to design and execute marketing strategies that directly support sales, customer retention, and brand growth.

Develop and oversee integrated marketing campaigns across digital, social, PR, and traditional channels to build awareness and generate qualified leads.

Grow and manage the Merchant West Direct Sales Desk, driving inbound and outbound marketing initiatives to deliver measurable sales growth.

Strengthen the group’s digital presence through data‑driven web, SEO / SEM, content, and social strategies for both B2B and B2C markets.

Ensure brand consistency and strategic alignment across all Merchant West businesses and client touchpoints.

Use analytics and reporting to track performance, optimise marketing ROI, and inform leadership decisions.

Manage marketing budgets, agencies, and vendor relationships to ensure efficient delivery and return on investment.

Qualifications

A Bachelor's Degree in Marketing, Communications or Business (postgraduate qualification advantageous).

Experience

Minimum 5 years of senior marketing or sales experience, ideally within financial services or a related B2B / B2C environment.

Proven experience in digital marketing, brand management, and demand generation.

Proven leadership experience in a sales and marketing environment.

Skills

Strong operational management and project delivery skills, with the ability to execute both strategic and hands‑on marketing initiatives.

Exceptional communication, leadership, and stakeholder management abilities.

Commercially astute, with a passion for innovative and results‑driven marketing.

Benefits

The opportunity to lead a growing, dynamic marketing function within one of South Africa's most respected specialised financial services groups.

A collaborative culture that values initiative, creativity, and measurable impact.

Competitive remuneration and benefits package.