Head of Growth & Casino Operations

The Legends Agency; Cape Town; Remote; ZAR 400 000 - 500 000; Full time

Job summary

A cutting-edge online casino platform is seeking a Head of Growth & Casino Operations to drive user growth, retention, and revenue. You will lead a team, manage affiliate partnerships, and oversee promotional strategies. The ideal candidate has over 3 years of experience in iGaming or crypto casinos, with a proven track record in affiliate marketing and user acquisition. This role requires excellent communication skills and a data-driven approach to decision making. Working hours align with UK time.

Qualifications

• 3+ years in iGaming, crypto casinos, or related online gambling platforms.
• Proven success in affiliate marketing and user acquisition.
• Strong knowledge of user behavior and channels in the crypto space.

Responsibilities

• Grow the platform’s user base and enhance player retention.
• Manage affiliate relationships and launch promotions.
• Lead a team and own the growth strategy.

Skills

Affiliate marketing

User acquisition

Retention initiatives

Knowledge of Web3 and crypto payments

Data-driven mindset

Clear communication

Leadership

Fluent English

Job description

Head of Growth & Casino Operations

Drive user growth, retention, and revenue for a cutting‑edge crypto casino platform

Remote South Africa | R50 000-R70 000 | UK Hours | iGaming Industry

About Our Client

Our client is a fast‑scaling, crypto‑first online casino and slots platform redefining the future of Web3 gaming. With innovation, transparency, and user experience at the core, they are building a global hub for crypto gambling enthusiasts. With dedicated resources across design, support, and marketing, this is a high‑impact opportunity to shape the platform’s growth strategy and be rewarded for performance.

Role: Head of Growth & Casino Operations

This senior leadership role is responsible for growing the platform’s user base, enhancing player retention, managing affiliate relationships, and launching high‑impact promotions. You’ll lead a team, own the growth strategy, and be held accountable for commercial performance, including Net Gaming Revenue (NGR), first‑time depositors, and lifetime value.

Key Responsibilities

• Minimum 3 years experience in a growth or operations role within iGaming or crypto gambling
• Lead growth strategy across SEO, paid channels, crypto communities, and influencer marketing
• Design and manage player retention programs, loyalty systems, and VIP experiences
• Grow and optimise affiliate partnerships, including negotiation and performance tracking
• Deliver engaging campaigns, jackpots, and tournaments to increase engagement
• Track key metrics, including MAU, FTD, NGR, and retention, to guide decision‑making
• Manage and mentor cross‑functional teams in marketing, design, and support
• Operate autonomously with strategic ownership of growth and revenue

About You

• 3+ years in iGaming, crypto casinos, or related online gambling platforms
• Proven success in affiliate marketing, user acquisition, and retention initiatives
• Strong Web3 and crypto payment knowledge, including user behaviour and channels
• Network of affiliates, influencers, or media partners in the crypto gambling space
• Comfortable working remotely and independently in a fast‑paced environment
• Data‑driven mindset with a focus on commercial KPIs
• Clear communicator with leadership experience
• Fluent English (other languages a plus)
• Must be available to work UK hours, Monday to Friday
• Clear, neutral accent preferred for client and affiliate interactions