Head of Digital Marketing & eCommerce Growth

Americana Restaurants; Wes-Kaap; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A prominent restaurant chain is seeking a Digital Marketing Manager to drive the eCommerce vision and digital sales strategy. This role focuses on impactful results through various digital channels and requires a strong background in digital marketing, CRM, and data analysis. The ideal candidate will have over 7 years of experience and will work closely with cross-functional teams to enhance customer engagement and drive growth.

Qualifications

• 7+ years of experience in eCommerce or digital marketing within FMCG, QSR, or retail industries.
• Strong background in CRM and multi-channel marketing.
• Skilled in analytics tools with the ability to interpret data.

Responsibilities

• Lead the development of digital marketing initiatives across all consumer touchpoints.
• Develop and implement CRM programs to increase loyalty.
• Measure and report performance against KPIs.

Skills

eCommerce strategy

Digital marketing

CRM management

Performance marketing

Data analysis

Education

Bachelor’s Degree in Marketing or related field

MBA preferred

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Job description

A prominent restaurant chain is seeking a Digital Marketing Manager to drive the eCommerce vision and digital sales strategy. This role focuses on impactful results through various digital channels and requires a strong background in digital marketing, CRM, and data analysis. The ideal candidate will have over 7 years of experience and will work closely with cross-functional teams to enhance customer engagement and drive growth.