Head Of Digital Experience

Syspro Proprietary Limited; Johannesburg; On-site; ZAR 900 000 - 1 200 000; Full time

Job summary

A leading tech company in Johannesburg is seeking a Head of Digital Experience Department to drive digital innovation and optimize user experience. This role involves leading cross-functional digital initiatives, managing SEO/PPC campaigns, and converting business goals into actionable digital strategies. The ideal candidate has 7+ years of experience in digital marketing, strong leadership skills, and a Bachelor's degree in a related field. Competitive compensation and a dynamic work environment are offered.

Qualifications

• 7+ years of experience in digital marketing or digital product management.
• Strong understanding of web architecture and CMS platforms.
• Experience with A/B testing and conversion optimization.

Responsibilities

• Develop and execute a comprehensive digital strategy aligned with business objectives.
• Lead and mentor a team of digital specialists.
• Monitor performance metrics and report on ROI.

Skills

Digital strategy development

SEO and PPC management

Analytical skills

Project management

Stakeholder engagement

Education

Bachelor's degree in Digital Marketing or related field

Tools

Google Analytics

SEMrush

Tag Manager

Google Ads

Meta Business Suite

Job description

Head of Digital Experience Department

Marketing | Employment Type: Full Time | Location: SA | Central | Johannesburg

To lead and evolve the company's digital ecosystem, ensuring seamless integration of web architecture, SEO, PPC, social platforms, and emerging technologies. This role is pivotal in driving digital innovation, optimizing user experience, and aligning digital strategies with business goals.

Key Responsibilities

• Develop and execute a comprehensive digital strategy aligned with business objectives.
• Lead cross‑functional digital initiatives across web, SEO, PPC, and social media.
• Stay ahead of digital trends, emerging technologies, and competitor activity.
• Oversee the structure, performance, and scalability of all web properties.
• Collaborate with developers and designers to ensure optimal UX/ UI.
• Implement best practices for site speed, mobile responsiveness, and accessibility.
• Lead SEO strategy including technical SEO, content optimization, and backlinking.
• Manage PPC campaigns across Google Ads, LinkedIn, and other platforms.
• Monitor performance metrics, optimize campaigns, and report ROI.
• Guide the strategic use of social platforms to drive engagement and traffic.
• Ensure content is optimized for each channel and aligned with brand voice.
• Collaborate with content teams to amplify campaigns digitally.
• Set KPIs and track performance across all digital channels.
• Use tools like Google Analytics, Tag Manager, SEMrush, and Hotjar to derive insights.
• Present regular reports to leadership with actionable recommendations.
• Lead and mentor a team of digital specialists and external partners.
• Work closely with IT, marketing, and product teams to ensure alignment.
• Manage vendor relationships and digital tools procurement.

Qualifications

• Strong understanding of web architecture, CMS platforms (e.g., WordPress, Drupal), and hosting environments.
• Proficiency in HTML, CSS, JavaScript basics, and SEO tools.
• Experience with Google Ads, Meta Business Suite, LinkedIn Campaign Manager.
• Proven ability to translate business goals into digital strategies.
• Strong analytical skills with experience in A/B testing and conversion optimization.
• Excellent leadership, project management, and stakeholder engagement skills.
• Ability to communicate complex digital concepts to non‑technical audiences.
• Bachelor's degree in Digital Marketing, Computer Science, Information Systems, or related field.
• 7+ years of experience in digital marketing or digital product management.
• Certifications in Google Ads, SEO, or related platforms are a plus.
• A digital visionary with hands‑on technical skills and strategic acumen.
• Passionate about innovation, data‑driven decision‑making, and user‑centric design.
• Comfortable navigating both marketing and IT environments.