Head of Digital and Performance Marketing

Mukuru; Wes-Kaap; Remote; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading FinTech company based in South Africa is seeking a Head of Digital and Performance Marketing. The successful candidate will own and scale the global marketing strategy, manage complex digital campaigns, and lead a high-performing team across various markets. Ideal applicants will possess 12+ years of experience in digital marketing with proven skills in managing substantial budgets and driving data-oriented growth strategies. This role offers an exciting opportunity to shape the future of digital marketing.

Qualifications

• 12+ years in performance or digital marketing with specific experience in leadership.
• Proven experience managing $5M+ marketing budgets with full return on investment accountability.
• Expertise in data-driven performance management and digital experimentation.

Responsibilities

• Develop and execute global performance marketing strategy across various digital channels.
• Manage multimillion-dollar budgets with a focus on maximizing ROI.
• Lead and scale a high-performing marketing team across multiple geographies.

Skills

Performance marketing leadership

Data-driven decision-making

Multimillion-dollar budget management

Cross-functional collaboration

Team recruitment and coaching

Education

Postgraduate qualification in Marketing, Business, or Data Analytics

Tools

Google Ads

Meta Advertising

TikTok Advertising

MarTech ecosystems

Job description

Head of Digital and Performance Marketing

Mukuru is one of Africa’s leading FinTech's, empowering millions to move money across borders safely and affordably. We’re on a mission to make financial services accessible, simple, and human — and we’re growing fast.

About The Role

You’ll own, lead, and scale Mukuru’s global performance marketing and digital acquisition strategy. This role combines strategic leadership with hands‑on execution — designing campaigns, optimizing MarTech systems, and leading a distributed team who live and breathe growth.

You’ll balance the art and science of marketing — blending data‑driven experimentation with cultural intuition across multi‑country audiences.

What You’ll Do

• Develop and execute Mukuru’s global performance marketing strategy across paid media, SEO, affiliate, ASO, and digital partnerships.
• Manage multimillion‑dollar budgets across geographies, ensuring smart spend and maximum ROI.
• Localize creative, copy, and media mix for diverse markets — from high‑tech to mobile‑first, low‑data environments.
• Build and evolve a fit‑for‑purpose MarTech stack that powers omnichannel campaigns and automation.
• Lead adoption of AI, analytics, and automation tools that scale customer acquisition and engagement.
• Drive data‑driven decision‑making — from real‑time dashboards to advanced attribution models (MMM, multi‑touch).
• Champion digital experience and conversion optimization (CRO) with experimentation frameworks and A/B testing.
• Partner cross‑functionally with Product, BI, and Finance to align marketing investments with growth goals.
• Recruit, coach, and grow high‑performing teams across markets.
• Report directly to the Chief Marketing Officer, shaping the future of digital marketing at Mukuru.

What You’ll Bring

• 12+ years in performance or digital marketing, with at least 5 years in a leadership role across multi‑market operations.
• Proven experience managing $5M+ marketing budgets with full ROI accountability.
• Strong technical knowledge of MarTech ecosystems, analytics, and ad platforms (Google Ads, Meta, TikTok, programmatic).
• Expertise in data‑driven performance management, attribution, and digital experimentation.
• Experience leading multi‑disciplinary teams across regions and time zones.
• Postgraduate qualification in Marketing, Business, or Data Analytics (Honours or higher).

Nice‑to‑Haves

• Experience scaling digital marketing in emerging or mobile‑first markets.
• Understanding of privacy frameworks (GDPR, POPIA).
• Familiarity with AI tools, CDPs, and automation platforms.

Remote Work Note

Should you be appointed in a remote/work‑from‑home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work‑like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.

Application Guidance

If you meet the majority of our requirements and have confidence in your ability to contribute, we encourage you to apply. Include a brief snippet of how you will bring value and help us build a future of success that will allow us to determine where and how you may best be suited.