Head Of Content Creation

Fitmom; Cape Town; Remote; ZAR 600 000 - 800 000; Full time

Job summary

A health coaching brand is seeking a Head of Content Creation to lead their content strategy and manage social media presence. This role involves developing and overseeing campaigns, optimizing for engagement, and ensuring brand consistency across various platforms. Ideal candidates will have extensive experience in content strategy and creative direction, with a passion for storytelling. The position is remote-first with occasional in-person collaborations in the UK and South Africa.

Qualifications

• Experience in leading content strategy across multiple platforms.
• Strong knowledge of social media trends and best practices.
• Ability to analyze performance metrics and refine strategies.

Responsibilities

• Develop and oversee a cohesive content strategy.
• Manage and optimize content across various social media platforms.
• Collaborate with team members and partners for impactful storytelling.

Skills

Creative direction

Content strategy development

Social media engagement

Performance metrics analysis

Job description

We're looking for a creative, strategic Head of Content Creation to help us tell powerful stories for our fitmom brand, across multiple platforms. fitmom specialises in high-performance health coaching for thousands of moms through our app and 1 : 1 programs. You'll drive our content strategy end-to-end—leading creative direction, producing engaging campaigns, managing the content calendar, and optimizing for reach, engagement, and conversion. Remote-first, with occasional in-person collabs (team currently in the UK and South Africa).

Tasks include, but are not limited to: Develop and oversee a cohesive content strategy aligned with our brand voice, vision, and growth goals. Plan, create, and manage high-quality content across Instagram, LinkedIn, Facebook, TikTok, and YouTube. Lead creative direction for campaigns, ensuring storytelling is consistent and impactful across all platforms. Manage the content calendar to ensure timely posting and alignment with launches, events, and initiatives. Collaborate with coaches, team members, and partners to highlight stories, results, and thought leadership. Optimize content for reach, engagement, and conversion using platform-specific best practices. Track performance metrics, analyze insights, and refine strategies to maximize audience growth. Stay up-to-date with social media trends and incorporate innovative content ideas into campaigns. Oversee video and photo production, from ideation to editing and final delivery. Manage brand consistency across visuals, captions, and messaging. Provide creative leadership and mentorship for content assistants, freelancers, or external partners. Our business is scaling rapidly, and we plan to expand the team further in

• by adding more fitness and health coaches, as well as growing our Social Media and Content Production team.