GT Growth Marketing Manager - 14703

Somewhere; Johannesburg; Remote; ZAR 300,000 - 400,000; Full time

Job summary

A forward-thinking health tech company based in Johannesburg is seeking an App Growth Marketing Lead. This fully remote position involves developing customer acquisition strategies and optimizing paid ad campaigns. The ideal candidate should have over 4 years of growth marketing experience, particularly with mobile apps. You'll thrive in a fast-paced environment and work towards impactful health-related missions.

Qualifications

• 4+ years in growth marketing for B2C products, ideally mobile apps.
• Experience running and scaling paid social campaigns.
• A data-driven mindset to measure results effectively.

Responsibilities

• Develop and execute customer acquisition strategies.
• Lead growth experiments and analyze performance.
• Optimize paid ad campaigns across various platforms.

Skills

Growth marketing

Paid social campaign management

Data analysis

Creative problem solving

Job description

Overview

Position: App Growth Marketing Lead- 14703 (User Acquisition / App Growth Manager)

Working Hours: Monday to Friday, 9:00am to 5:00pm (British Summer Time)

Monthly Salary: USD 2000 to 2500 per month, depending on experience

Location: 100% Remote

About The Company

Our mission is simple but powerful: to help people feel better and improve their health using food as medicine.

We've built a thriving and passionate community of nearly one million followers across email and social media. Now, we're ready to take our impact to the next level — and that's where you come in.

We're looking for a Growth Marketing Lead to own and drive subscriber growth for our mobile app — a tool designed to help people eat better every day by combining meal planning, nutrition science, and convenience.

What You’ll Be Doing

This is a high-impact, hands-on role. You’ll be our first hire dedicated solely to app growth. Your responsibilities will include:

• Developing and executing a customer acquisition strategy that goes beyond our existing channels.
• Leading growth experiments — including customer interviews, value proposition testing, lead magnet creation, and optimizing landing pages.
• Running and optimizing paid ad campaigns across Meta, Google, TikTok, and more.
• Using data to drive insights — set up experiments, analyze performance, and iterate rapidly.
• Exploring B2B opportunities with health organizations, wellness brands, and partners.
• Embracing autonomy — you’ll thrive without a playbook, figuring things out, moving quickly, and prioritizing progress over perfection.

Who We’re Looking For

You're more than a marketer — you’re a builder, an experimenter, and a storyteller. You're excited to work with a small team on a mission that actually matters. You bring:

• 4+ years in growth marketing for B2C products, ideally mobile apps, in a startup or fast-paced team
• Experience running and scaling paid social campaigns
• Strong grasp of growth experimentation — from ideation to execution
• A data-driven mindset — you know how to measure what matters
• Hands-on operator who thrives in startup / fast-growth environments (not corporate)
• Creative thinking, resourcefulness, and a bias toward action
• A passion for health, wellness, or food (bonus if you've worked in those spaces)
• B2B marketing experience is a plus, particularly in the health or wellness sector
• Accountability and integrity — we take our responsibility to deliver evidence-based nutrition seriously (you’ll have support from the CEO and our in-house researcher)