Growth Strategist (Adoption)

GoTyme Bank; Cape Town; On-site; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Comprehensive Group Life Cover

Health Insurance

Medical Aid

Retirement Annuity

EAP support

Performance bonuses

Company shares

Wellness days

Social clubs

On-site barista

Job summary

GoTyme Bank Corporation in Cape Town seeks a Growth Strategist (Adoption) to translate adoption OKRs into hypothesis-driven experiments across Savings, Shop, Credit, Lending and Crypto.

You will own the adoption curve, identify high-potential cohorts, and collaborate with Product, Marketing and Data teams to drive measurable uplifts in cross-sell velocity, category penetration and net revenue expansion.

Qualifications

• 5+ years' experience in growth, lifecycle, digital product, or performance-led environments within fintech, digital banking, e-commerce, or app-based businesses.
• Demonstrated success improving adoption, cross-sell, engagement, retention, and conversion metrics at scale.
• Experience driving product expansion and multi-product adoption strategies.
• Strong cross-functional exposure across product, data, marketing, and technology.
• Proven experience operating structured experimentation cadences within mature lifecycle and engagement systems.

Responsibilities

• Operate and drive adoption-focused priority streams aligned to defined Growth OKRs, ensuring sustained execution momentum and measurable impact on product adoption metrics
• Drive structured experimentation across adoption, cross-sell, deepening engagement, and expansion strategies within Savings, Shop, Credit, Lending, and Crypto products
• Own adoption analytics and measurement strategy—defining leading indicators, tracking conversion to multi-product usage, and measuring incremental value creation
• Partner with Data & Analytics to generate actionable adoption insights and drive evidence-based prioritisation of adoption opportunities
• Direct CLM and in-app amplification execution to maximise adoption velocity and drive customer migration up the product adoption curve
• Focus on material improvements to core adoption metrics rather than marginal optimisations, with clear commercial ROI
• Collaborate closely with Product, Marketing, and Engagement teams to translate adoption insights into product roadmap priorities and campaign strategies

Skills

Adoption & Lifecycle Strategy

Product adoption mechanics

Cross-sell strategy

Adoption velocity metrics

AI analytics proficiency

Tools

data analytics tools

Job description

The Growth Strategist (Adoption) drives measurable expansion of customer lifetime value within the GoTyme ecosystem by translating adoption OKRs and CLM priorities into hypothesis-driven experimentation strategies that deepen engagement across Savings, Shop, Credit, Lending, and Crypto products.

Positioned at the intersection of Growth Economics, product strategy, and customer lifecycle management, this role owns the customer adoption curve, identifying which behaviours unlock incremental product adoption, which customer cohorts have highest expansion potential, and how to systematically move dormant users into active multi-product customers.

In close partnership with Product PODs, Product Marketing CLM and Data & Analytics, the Growth Strategist (Adoption) interrogates adoption signals, designs controlled experiments, and builds prioritised hypothesis pipelines that drive measurable uplift in key adoption metrics: product cross-sell velocity, category penetration, transaction frequency, and net revenue expansion.

Through disciplined prioritisation and structured experimentation, the role ensures Growth Engines consistently convert product-behavior insights into customer-visible impact, driving adoption depth across the financial services portfolio while aligning CLM execution, in-app amplification, and product initiatives to deliver sustained momentum and measurable commercial performance. Success is measured by adoption velocity, product cross-penetration, and incremental customer wallet share, not by activity metrics.

Responsibilities

• Operate and drive adoption-focused priority streams aligned to defined Growth OKRs, ensuring sustained execution momentum and measurable impact on product adoption metrics
• Drive structured experimentation across adoption, cross-sell, deepening engagement, and expansion strategies within Savings, Shop, Credit, Lending, and Crypto products
• Own adoption analytics and measurement strategy—defining leading indicators, tracking conversion to multi-product usage, and measuring incremental value creation
• Partner with Data & Analytics to generate actionable adoption insights and drive evidence-based prioritisation of adoption opportunities
• Direct CLM and in-app amplification execution to maximise adoption velocity and drive customer migration up the product adoption curve
• Focus on material improvements to core adoption metrics rather than marginal optimisations, with clear commercial ROI
• Collaborate closely with Product, Marketing, and Engagement teams to translate adoption insights into product roadmap priorities and campaign strategies

Experience

• 5+ years' experience in growth, lifecycle, digital product, or performance-led environments within fintech, digital banking, e-commerce, or app-based businesses
• Demonstrated success improving adoption, cross-sell, engagement, retention, and conversion metrics at scale
• Experience driving product expansion and multi-product adoption strategies
• Strong cross-functional exposure across product, data, marketing, and technology
• Proven experience operating structured experimentation cadences within mature lifecycle and engagement systems

Skills & Capabilities

• Adoption & Lifecycle Strategy
• Deep understanding of product adoption mechanics and behavioural drivers in app-based financial services
• Expertise in cross-sell strategy, product expansion, and deepening customer wallet share
• Strong grasp of adoption velocity metrics, product penetration, category migration, and multi-product engagement strategies
• AI and data analytics proficiency essential

Commercial & Strategic Thinking

• Ability to translate adoption OKRs and commercial goals into structured growth priorities and experimentation roadmaps
• Strong unit economics awareness with focus on incremental customer value and ROI discipline
• Clear scale/kill decision-making ability with portfolio view of adoption opportunities
• Analytical & Hypothesis-Driven
• Strong data literacy with ability to interpret adoption funnels, cohort dynamics, and product usage patterns
• Comfortable designing and managing controlled experiments across adoption campaigns
• Ability to challenge assumptions and build evidence-based adoption strategies

Execution Leadership

• Able to drive output across CLM, Amplification, Data, and Product without line authority
• Strong prioritisation discipline with bias toward execution velocity and measurable impact
• Comfort translating adoption strategy into customer-visible campaigns and product changes

Our Benefits Include:

Comprehensive Group Life Cover

• Life Cover
• Funeral Cover
• Global Education Protector
• Disability Cover (incl. Contribution Protector)
• Severe Illness Benefit

Healthcare That Works for You

• Full company contribution to Health Insurance for eligible employees.
• Partial company contribution to Medical Aid options for eligible employees.

Plan for Your Future

• Access to a Retirement Annuity, with convenient payroll deductions to help you save for retirement while benefiting from applicable tax advantages.

Other benefits include:

• EAP support (counselling, financial and legal for you and anyone financially dependent on you).
• Competitive, industry-benchmarked salaries.
• Non-guaranteed performance bonuses.
• Access to company shares (T's & C's apply).
• Wellness days.
• Social clubs.
• On-site barista.