Growth Marketing Team Lead

Yellosa; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading gaming and betting company in Johannesburg is seeking a Growth Marketing Team Lead. This role involves developing performance marketing strategies, managing campaigns, and leading a dynamic marketing team. Candidates should have over 3 years of experience in performance marketing, preferably in the sports betting sector, and possess strong analytical and communication skills. If you are passionate about sports and digital innovation, apply now to make an impact.

Qualifications

• 3+ years’ experience in performance marketing, ideally within sports betting or gaming.
• 3+ years’ proven track record managing high-performing marketing teams.
• Strong understanding of digital advertising platforms and metrics.

Responsibilities

• Develop and deliver performance marketing strategies.
• Manage campaigns across digital channels.
• Collaborate with teams to produce targeted content.
• Monitor and optimise key performance metrics.
• Conduct A/B tests to improve conversion rates.

Skills

Performance marketing

Analytical skills

Communication skills

Project management

Media buying

Job description

Ready to lead from the front in one of the most competitive industries around?

This is your shot to take the reins as Growth Marketing Team Lead for a powerhouse in the gaming and betting sector, right here in Johannesburg, South Africa.

You’ll be joining a global player that puts football and major sporting events at the heart of its growth strategy, driving acquisition, engagement, and loyalty through bold, data‑driven marketing. This is not your average marketing role.

It’s a chance to design and execute the ultimate game plan, to build strategies that win, inspire a talented team, and make your mark in a fast‑paced, results‑driven environment.

If you’ve got a sharp mind for performance marketing, a love of sport, and the ability to lead under pressure, this one’s for you.

Responsibilities

• Developing and delivering performance marketing strategies that drive user acquisition, engagement, and revenue growth.
• Managing campaigns across digital channels including social media, DSPs, ad networks, and app stores.
• Collaborating with creative and development teams to produce standout content and assets tailored to target audiences.
• Monitoring and optimising key performance metrics including CPI, CPA, ROI, and spend efficiency.
• Conducting A/B and multivariate tests to identify high‑performing strategies and improve conversion rates.
• Managing and mentoring a dynamic marketing team to achieve objectives and elevate performance.
• Working closely with senior leadership to align budgets, priorities, and campaign goals.
• Researching and testing innovative acquisition channels and emerging platforms in regulated markets.
• Staying ahead of market trends and competitor strategies to maintain a winning edge.

Qualifications

• 3+ years’ experience in performance marketing, ideally within sports betting, gaming, or mobile app environments.
• 3+ years’ proven track record leading or managing high‑performing marketing teams.
• Strong understanding of digital advertising platforms, metrics, and optimisation techniques.
• Hands‑on experience in media buying and campaign performance analysis.
• Excellent analytical, communication, and project management skills.
• Entrepreneurial mindset with the ability to think strategically and act decisively.
• Passion for sports, digital innovation, and fast‑moving industries.

Apply

If you’re ready to lead, inspire, and deliver measurable impact, send your CV to …

#J-