Growth Marketing Team Lead

Initiate International; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading gaming company in Johannesburg seeks a Growth Marketing Team Lead to drive performance marketing strategies. The ideal candidate has over 3 years of experience in performance marketing, particularly in sports betting or gaming environments, and demonstrates strong leadership skills to manage a high-performing team. This role emphasizes data-driven strategies and collaboration with creative teams to achieve campaign goals.

Qualifications

• 3+ years’ experience in performance marketing, ideally within sports betting, gaming, or mobile app environments.
• 3+ years’ proven track record leading or managing high-performing marketing teams.
• Strong understanding of digital advertising platforms, metrics, and optimisation techniques.

Responsibilities

• Developing and delivering performance marketing strategies that drive user acquisition and revenue growth.
• Managing campaigns across digital channels including social media and ad networks.
• Collaborating with creative and development teams to produce tailored content.

Skills

Performance marketing expertise

Analytical skills

Strong communication

Project management

Entrepreneurial mindset

Tools

Digital advertising platforms

Campaign performance analysis tools

Job description

Growth Marketing Team Lead required in Johannesburg.

Ready to lead from the front in one of the most competitive industries around? This is your shot to take the reins as Growth Marketing Team Lead for a powerhouse in the gaming and betting sector, right here in Johannesburg, South Africa.

You’ll be joining a global player that puts football and major sporting events at the heart of its growth strategy, driving acquisition, engagement, and loyalty through bold, data-driven marketing.

This is not your average marketing role. It’s a chance to design and execute the ultimate game plan, to build strategies that win, inspire a talented team, and make your mark in a fast‑paced, results‑driven environment.

If you’ve got a sharp mind for performance marketing, a love of sport, and the ability to lead under pressure, this one’s for you.

Duties and Responsibilities:

• Developing and delivering performance marketing strategies that drive user acquisition, engagement, and revenue growth.
• Managing campaigns across digital channels including social media, DSPs, ad networks, and app stores.
• Collaborating with creative and development teams to produce standout content and assets tailored to target audiences.
• Monitoring and optimising key performance metrics including CPI, CPA, ROI, and spend efficiency.
• Conducting A/B and multivariate tests to identify high‑performing strategies and improve conversion rates.
• Managing and mentoring a dynamic marketing team to achieve objectives and elevate performance.
• Working closely with senior leadership to align budgets, priorities, and campaign goals.
• Researching and testing innovative acquisition channels and emerging platforms in regulated markets.
• Staying ahead of market trends and competitor strategies to maintain a winning edge.

Requirements:

• 3+ years’ experience in performance marketing, ideally within sports betting, gaming, or mobile app environments.
• 3+ years’ proven track record leading or managing high‑performing marketing teams.
• Strong understanding of digital advertising platforms, metrics, and optimisation techniques.
• Hands‑on experience in media buying and campaign performance analysis.
• Excellent analytical, communication, and project management skills.
• Entrepreneurial mindset with the ability to think strategically and act decisively.
• Passion for sports, digital innovation, and fast‑moving industries.