Growth Marketing Manager (Shopify + Dtc Paid Media | Remote South Africa)

Better Boat; Gauteng; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A fast-growing marine accessories brand is seeking a hands-on Growth Marketing Manager to lead digital marketing strategies for Shopify and DTC. In this role, you will collaborate with the founder to plan and optimize campaigns on platforms like Meta and TikTok. The ideal candidate has 4–8 years of DTC marketing experience and proven success with digital ads. This position offers high autonomy in a remote-first work environment with performance-based compensation.

Benefits

Performance bonus

Remote-first work environment

Direct collaboration with the founder

High autonomy and fast decision-making

Creative freedom

Qualifications

• 4–8 years of experience in DTC or ecommerce marketing.
• Proven success running ads on Meta, TikTok, and Google directly.
• Strong analytical skills with experience in attribution and performance optimization.

Responsibilities

• Plan, build, and manage growth campaigns across various platforms.
• Develop and manage a UGC and creator content pipeline.
• Run paid media tests focusing on ROAS and CAC efficiency.
• Set up and optimize Klaviyo flows and campaigns.
• Collaborate on product launches and seasonal campaigns.

Skills

DTC or ecommerce marketing

Meta Ads Management

TikTok Ads Management

Google Ads Management

Klaviyo lifecycle marketing

Analytical skills

Creative thinking

Freelancer management

Job description

Join to apply for the Marketing Manager (Shopify + DTC Paid Media | Remote South Africa)role atBetter Boat

Salary : R,–R, base + performance bonus

Reports to : Founder & CEO

Better Boat is hiring a hands-on Growth Marketing Manager to help scale our Shopify DTC and other marketplace channels.

To be considered, complete our short application form here ?

About Better Boat

Better Boat is a fast-growing US-based marine accessories brand trusted by boaters who care about quality, performance, and keeping their boats in top shape.

The company is a market leader on Amazon and is now scaling rapidly across Shopify, TikTok, and other digital channels.

We are a lean, founder-led team focused on building smart, efficient marketing systems that deliver real results without big budgets or large agencies.

This is an opportunity to join a high-performing American brand with strong traction and help build out the direct-to-consumer engine from the ground up.

The Role

We are looking for a hands-on, execution-driven Growth Marketing Manager to build, test, and scale Better Boat's digital growth strategy across Meta, TikTok, Google, and email.

This is not an oversight or agency management role.

The person in this position will be in the weeds running campaigns, testing creative, managing freelancers, and turning data into action.

You will work directly with the founder to plan, execute, and optimize campaigns that expand reach, drive conversion, and build lasting customer relationships.

Key Responsibilities

• Plan, build, and manage growth campaigns across Meta, TikTok, Google, and YouTube
• Develop and manage a UGC and creator content pipeline, including sourcing, briefing, and editing assets
• Run paid media tests focused on ROAS, CAC efficiency, and creative iteration
• Set up and optimize Klaviyo flows and campaigns, including segmentation and promotions
• Coordinate freelancers or small agencies for creative and media execution
• Collaborate on product launches, bundles, and seasonal campaigns
• Track and analyze performance metrics, reporting actionable insights
• Continuously test offers, creative angles, and landing pages to improve conversion rates
• Bring fresh, scrappy ideas that drive measurable growth

Ideal Candidate

• 4–8 years of experience in DTC or ecommerce marketing, ideally with a physical product brand (RM+ annual revenue ˜ $10M+ USD)
• Proven success running Meta, TikTok, and Google Ads directly—not just through agencies
• Skilled at hiring, briefing, and managing freelancers to execute creative and media tasks
• Strong analytical skills with experience in attribution, pixel tracking, and performance optimization
• Hands-on experience in Klaviyo lifecycle marketing
• Creative, resourceful, and data-driven with a strong sense of ownership
• Entrepreneurial mindset with humility, adaptability, and a focus on execution

What We Offer

• R,–R, annual base salary + performance bonus
• Remote-first work environment
• Direct collaboration with the founder
• High autonomy and fast decision-making
• Opportunity to build scalable marketing systems from the ground up
• Small, agile team with real accountability and creative freedom

How to Apply

Please apply using our short form :

Only applications submitted via the form will be reviewed.

It takes about

• minutes and is designed to help us understand both your marketing skills and how you approach learning, teamwork, and ownership.