Growth Marketing Manager

Capital Edge Recruitment; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A recruitment firm in Cape Town is seeking a Growth Marketing Manager to develop and execute strategies for a SaaS platform targeting e-commerce businesses. The ideal candidate will have 3-5+ years in growth marketing, proven success with SMBs, and strong analytical skills. This position offers the opportunity to build impactful growth engines from the ground up in a rapidly scaling environment.

Qualifications

• 3-5+ years in growth marketing, demand generation, or digital marketing with a B2B SaaS focus.
• Proven success marketing to SMBs, particularly in e-commerce ecosystems.
• Self-starter with ownership mindset, able to work autonomously.

Responsibilities

• Develop and execute multi-channel growth strategies targeting e-commerce SMBs globally.
• Manage SEO, SEM, and paid social campaigns focused on high-intent keywords.
• Use data-driven experimentation (A/B testing) to improve growth metrics.

Skills

Growth marketing

Demand generation

Digital marketing

SEO and SEM

Content marketing

Analytical skills

Tools

Analytics platforms

Marketing automation tools

Shopify

WooCommerce

Job description

Growth Marketing Manager required in Cape Town.

Are you a data-driven growth marketer ready to own and build an SMB lead generation engine? This role focuses on scaling the pipeline of qualified leads for a SaaS platform that helps small e-commerce businesses drive sales, automate conversations, recover abandoned carts, and build customer loyalty via WhatsApp and other channels.

Key Responsibilities:

• Develop and execute multi-channel growth strategies targeting e-commerce SMBs globally.
• Experiment with growth tactics across acquisition, activation, retention, referral, and revenue.
• Optimize self-service product funnels and create event-driven onboarding automations.
• Manage SEO, SEM, and paid social campaigns focused on high-intent keywords.
• Own and optimize app marketplace listings (Shopify, WooCommerce), including ads and reviews.
• Engage with e-commerce communities and potential partners for awareness and referrals.
• Use data-driven experimentation (A/B testing) to improve growth metrics and decision-making.

Requirements:

• 3-5+ years in growth marketing, demand generation, or digital marketing with a B2B SaaS focus.
• Proven success marketing to SMBs, particularly in e-commerce ecosystems.
• Hands-on experience with content marketing, SEO, paid acquisition, and marketing automation tools.
• Highly analytical with strong expertise in analytics platforms and data-driven decision-making.
• Self-starter with ownership mindset, able to work autonomously and iterate rapidly.

Bonus:

• Experience managing Shopify or WooCommerce apps.
• Familiarity with product-led growth (PLG) SaaS models.
• Knowledge of messaging marketing (WhatsApp, SMS, email).

Why this role?

• Build a growth engine from scratch with direct impact.
• Operate at the convergence of SaaS, e-commerce, and conversational commerce.
• Global reach from day one.
• Opportunity for career progression as the company scales.