Growth Marketing Manager

People Solved; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A dynamic marketing firm in Cape Town is seeking a Customer Acquisition & Performance Marketing Lead. In this role, you will lead digital campaigns across platforms like Google Ads and Meta, design A/B tests, and track key growth metrics to optimize performance. The ideal candidate has 4-6 years of experience in growth marketing within digital or fintech environments, excellent analytical skills, and a passion for innovative marketing strategies.

Qualifications

• 4-6 years experience in growth or performance marketing, ideally in digital or fintech.
• Proven experience managing campaigns across paid media channels.
• Strong analytical skills comfortable working with data, SQL, and dashboards.

Responsibilities

• Lead paid campaigns across various digital platforms.
• Design and execute A/B tests to enhance conversion rates.
• Track and report on growth metrics and deliver insights.

Skills

Campaign management

Analytical skills

Creative mindset

Digital marketing

Collaboration

Education

Bachelor's degree in Marketing, Business, Data Analytics, or related field

Tools

Google Analytics

CRM tools (HubSpot, Klaviyo, Iterable, Salesforce)

A/B testing tools

Job description

What Youll Do

Customer Acquisition & Performance Marketing

• Lead paid campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, and programmatic channels.
• Drive high-quality traffic, conversions, and efficient CAC through continuous optimization.
• Refine bidding, targeting, and creative strategies based on real-time performance data.

Growth Experimentation & CRO

• Design and execute A/B tests across landing pages, ads, and onboarding flows.
• Collaborate with product and design teams to enhance conversion rates and reduce churn.
• Develop testing roadmaps with clear hypotheses and success metrics.

Data & Analytics

• Track, analyze, and report on growth metrics (CAC, LTV, retention, MRR/ARR, ROI).
• Build dashboards and deliver actionable insights to cross-functional teams and leadership.

Lifecycle & Retention Marketing

• Develop email, SMS, and push strategies to engage, onboard, and retain users.
• Create segmented and automated customer journeys using CRM and marketing automation tools.

Cross-Functional Collaboration

• Partner with Product, Design, and Content teams to align growth initiatives with business goals.
• Translate insights from campaigns into improvements across UX, product, and brand.
• Collaborate with agencies and freelancers to scale growth operations.

Requirements

• Bachelors degree in Marketing, Business, Data Analytics, or related field.
• 46 years experience in growth or performance marketing, ideally within digital-first or fintech environments.
• Proven experience managing campaigns across Meta, Google, TikTok, and other paid media channels.
• Skilled in Google Analytics, attribution platforms, and A/B testing tools.
• Experience with CRM and automation tools (HubSpot, Klaviyo, Iterable, Salesforce).
• Strong analytical skills comfortable working with data, SQL, and dashboards.
• A creative, experimental mindset with a bias for testing, learning, and scaling.
• Experience with mobile attribution, affiliate marketing, or growth hacking tools.
• Startup or scale-up experience where agility and innovation drive growth.