Growth-Driven Digital Marketing Specialist (Paid Media)

Tdmarkets; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading digital marketing firm in Cape Town is seeking a Digital Marketing Specialist to develop and execute strategic paid media campaigns. You will manage and optimise campaigns across platforms like Google Ads and Meta, focusing on lead generation and customer acquisition. The ideal candidate has a Bachelor's degree in Marketing and proven experience in digital marketing, particularly in paid media. Remote work options may be available.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field is required.
• Proven experience in digital marketing with a focus on paid media.
• Hands-on experience with Google Ads and campaign optimisation.

Responsibilities

• Plan, execute, and optimise paid media campaigns.
• Drive lead generation through targeted advertising strategies.
• Analyse customer journeys to improve conversion rates.

Skills

Digital marketing

Performance analysis

Lead generation

Paid media management

Social media marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads (Facebook/Instagram)

Google Analytics

Job description

A leading digital marketing firm in Cape Town is seeking a Digital Marketing Specialist to develop and execute strategic paid media campaigns. You will manage and optimise campaigns across platforms like Google Ads and Meta, focusing on lead generation and customer acquisition. The ideal candidate has a Bachelor's degree in Marketing and proven experience in digital marketing, particularly in paid media. Remote work options may be available.