Growth & Demand Generation Strategist

Growth Troops; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic marketing agency in Cape Town is seeking a Growth & Demand Generation Strategist to drive GTM strategies and execute successful campaigns across various channels. Candidates should have 4-6 years of experience in growth or demand generation roles, possessing a strong grasp of tools like HubSpot and Salesforce. The role involves partnering with leadership to optimize lead generation and pipeline quality.

Qualifications

• 4–6 years in growth, demand generation, or GTM roles.
• Proven track record of running and scaling successful campaigns.
• Data-driven mindset, linking campaigns to pipeline impact.

Responsibilities

• Own strategy and execution for inbound and outbound lead gen.
• Develop campaigns across SEO, social, content, and outbound outreach.
• Partner with leadership to shape GTM playbooks and strategy.

Skills

Growth strategy

Demand generation

Campaign management

Data analysis

Tools

HubSpot

Salesforce

Apollo

Outreach

Job description

Growth & Demand Generation Strategist

We’re seeking a Growth & Demand Generation Strategist to lead GTM efforts across inbound, outbound, and content. You’ll design, execute, and scale campaigns while bringing strategic insight into what’s working and where we double down.

Responsibilities

• Own strategy and execution for inbound and outbound lead gen
• Develop campaigns across SEO, social, content, and outbound outreach
• Identify and test new GTM channels and tactics
• Use data to optimize lead flow, conversion, and pipeline quality
• Partner with leadership to shape GTM playbooks and long-term growth strategy

Requirements

• 4–6 years in growth, demand gen, or GTM roles
• Proven track record of running and scaling successful campaigns
• Strong grasp of tools (HubSpot, Salesforce, Apollo, Outreach, etc.)
• Data-driven, with ability to link campaigns to pipeline impact
• Comfortable balancing execution with higher-level GTM strategy