Group Head of Marketing

Hollywoodbets; Durban; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A leading betting operator in Durban is seeking a Senior Marketing Leader to drive strategic marketing initiatives and oversee a high-performing marketing team. The ideal candidate will have extensive experience in the online gambling industry and strong leadership skills to enhance brand positioning and customer acquisition. Join a dynamic team dedicated to excellence in marketing within a fast-paced environment.

Qualifications

• Proven experience in senior marketing leadership roles, especially in online gambling.
• Strong leadership skills to manage and mentor high-performing teams.
• Deep understanding of online gambling landscape and customer acquisition strategies.

Responsibilities

• Provide strategic oversight for group-wide marketing strategy.
• Define and refine brand positioning across multiple markets.
• Oversee marketing campaigns aimed at customer acquisition and retention.

Skills

Leadership

Creative Thinking

Analytical Skills

Digital Marketing

Education

Bachelor’s degree in Marketing or related field

Matric

Tools

SEO

PPC

Social Media

Job description

Job Description

• Experience: Proven experience in a senior marketing leadership role, preferably in a multi-brand or multi-business environment, and ideally within the online gambling or iGaming industry. Proven track record of taking a hands‑on approach to driving growth, customer acquisition, and engagement through strategic marketing initiatives in a fast‑paced, competitive environment.
• Leadership: Strong leadership skills with experience in building, managing, and mentoring high‑performing teams across multiple regions and businesses. Ability to work collaboratively across departments and navigate complex organisational structures, create processes and improve efficiencies, and ensure teams operate together as a unit.
• Industry Knowledge: Deep understanding of the online gambling landscape, including key trends, customer acquisition strategies, and regulatory challenges in various markets.
• Digital Expertise: Extensive experience with digital marketing channels (SEO, SEM, PPC, affiliate marketing, content marketing, social media) and analytics tools.
• Analytical Skills: Strong data analysis and reporting skills with a deep understanding of key performance indicators (KPIs), customer segmentation, and A/B testing.
• Creative Thinking: Ability to generate innovative ideas and drive creative solutions that differentiate the brand in a competitive market. Be able to inspire creative thinking within your teams and encourage fresh perspectives.

Responsibilities

Strategic Leadership

Provide strategic oversight for the development and execution of the group‑wide marketing strategy, as well as individual strategies for each company within the group, ensuring alignment with overarching business goals. Collaborate with senior stakeholders across product, operations, customer support, and other key functions to drive integrated marketing campaigns across both digital and traditional channels. Ensure clear communication of the strategy and activation plans to all teams, and oversee the effective and efficient implementation of these initiatives across the organisation. Set strategic priorities for the various Heads of Department ensuring their departmental goals align with broader business objectives.

Brand Development & Positioning

Define and refine brand positioning across multiple markets for each brand/company. Ensure consistency of brand messaging and tone across all platforms and channels, while tailoring strategies to local market nuances. Ensure our master brand remains the most recognised and loved online betting and gaming brand in South Africa and nurture ongoing growth of brand awareness in new and existing markets.

Customer Acquisition & Retention

Oversee marketing campaigns aimed at customer acquisition, retargeting, remarketing and retention. Optimise customer journeys, from awareness to conversion to long‑term loyalty, using a combination of paid media, organic channels, affiliate marketing, traditional and partnership initiatives.

Market Analysis & Insights

Lead market research and consumer insights initiatives to understand our industry, our products, our customers, customer behaviours, preferences, and the competitive landscapes. Use data‑driven insights to guide decision‑making and improve campaign performance, ensuring we are constantly challenging our thinking and driving innovative thinking. Use data and insights to ensure we retain a competitive advantage.

Team Leadership & Development

Lead, mentor, and manage a diverse, high‑performing multi‑disciplinary marketing team and foster collaboration across all marketing functions, ensuring a unified approach to achieving business growth. Create a high‑performance culture, ensuring the team is motivated and well‑equipped to deliver exceptional results.

360 Campaign Conceptualisation & Management

Have the ability to conceptualise and create 360‑degree, through‑the‑line marketing campaigns that deliver tangible results driving brand awareness, customer acquisition and growth in share of voice, share of market and share of wallet.

Digital Marketing Excellence

Champion digital marketing initiatives, including SEO, SEM, social media marketing, content strategy, PPC, programmatic and mobile app marketing. Stay on top of emerging digital marketing trends, tools, and technologies to maintain a competitive edge.

Campaign Performance and ROI

Provide strategic oversight on the measurement of marketing effectiveness, ensuring KPIs and ROI are consistently tracked across all campaigns and initiatives. Guide department heads in optimising budgets, channels and resources to enhance marketing spend efficiency and drive overall campaign performance in alignment with organisational goals.

Compliance & Responsible Gaming

Ensure all marketing practices are in line with legal and regulatory requirements across multiple jurisdictions. Lead efforts to promote responsible gaming practices within marketing materials and campaigns.

Cross‑Functional Collaboration

Collaborate with foundation, operations, product, CRM, technology and commercial leadership to align marketing strategies with overarching company objectives. Provide strategic oversight and drive the development of go‑to‑market plans for new product launches, ensuring market leadership and innovation. Champion a culture of cross‑functional collaboration to maximise business impact and elevate brand performance.

Stakeholder Reporting

Report on the overall Group Marketing as well as individual portfolios within the group, progress and performance marketing initiatives. Provide insights in relation to each individual portfolio as well as the overall group, along with recommendations for optimisation and growth elements to the executive leadership team.

Innovation & Trends

Stay at the forefront of industry trends, new marketing technologies and emerging digital platforms. Identify opportunities for innovation and integrate cutting‑edge solutions to enhance marketing efforts.

Other Ad Hoc Duties & Budget Management

Other ad hoc duties that might be required. Budget and Resource Management: Establish and oversee the consolidated annual marketing budget across multiple divisions or regions, ensuring resource allocation aligns with overarching business objectives. Monitor and report on performance metrics and ROI across the organisation to guide strategic adjustments and long‑term planning. Review proposed budget strategies for various divisions as provided by the various departments ensuring alignment to the overall group Marketing Budget.

Qualifications & Experience

• Experience: Proven experience in a senior marketing leadership role, preferably in a multi‑brand or multi‑business environment, and ideally within the online gambling or iGaming industry. Proven track record of taking a hands‑on approach to driving growth, customer acquisition, and engagement through strategic marketing initiatives in a fast‑paced, competitive environment.
• Leadership: Strong leadership skills with experience in building, managing, and mentoring high‑performing teams across multiple regions and businesses.
• Industry Knowledge: Deep understanding of the online gambling landscape, including key trends, customer acquisition strategies, and regulatory challenges in various markets.
• Digital Expertise: Extensive experience with digital marketing channels (SEO, SEM, PPC, affiliate marketing, content marketing, social media) and analytics tools.
• Analytical Skills: Strong data analysis and reporting skills with a deep understanding of key performance indicators (KPIs), customer segmentation, and A/B testing.
• Creative Thinking: Ability to generate innovative ideas and drive creative solutions that differentiate the brand in a competitive market. Be able to inspire creative thinking within your teams and encourage fresh perspectives.

Key Attributes

• Innovative & Results‑Oriented: Able to think strategically, creatively and be able to take a hands‑on approach and execute tactically to deliver measurable results.
• Agile & Adaptable: Comfortable working in a dynamic, fast‑moving, deadline‑driven, high‑pressure environment where priorities can shift rapidly. Be able to adapt to the way we work and how we operate within our business and can adapt to new and changing environments.
• Customer‑Centric: Passionate about understanding customer needs and delivering personalised, engaging experiences, both internally and externally.
• Strong Communicator: Clear, persuasive, and confident in communication with both internal and external stakeholders.
• Ethical & Responsible: Be able to demonstrate a strong commitment to the business and the teams that report into this role, ensuring that you are leading by example and supporting and demonstrating the values of the business. Uphold the reputation of the business and the brand, responsible gaming practices and compliance with regulatory requirements.

Qualifications

• Matric
• Bachelor’s degree in Marketing, Business Administration, or a related field (Preferred)
• Valid driver’s licence and own vehicle
• Performance Marketing, Digital Marketing, Brand Management, Communication & Advertising experience – 5–10 years
• CRM, Customer Experience – Preferred
• Senior or Executive leadership experience in marketing, with a proven track record of managing large, multi‑disciplinary teams (e.g. brand marketing, digital marketing, insights, etc.) – 5–10 years
• Experience in the betting, gaming, or technology sectors would be a distinct advantage – Preferred
• Global or regional marketing experience across diverse markets – Preferred

About Us

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere. We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events such as the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger. At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do. The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!