Group Digital Marketing Leader in Africa Markets

Promasidor; Gauteng; On-site; ZAR 1,800,000 - 2,400,000; Full time

Job summary

Promasidor is seeking a Group Head of Digital Marketing to lead strategy, brand performance, and category growth across approximately 30 African markets.

You will drive KPI governance, analytics, and data storytelling for senior leadership, oversee e-commerce initiatives and WhatsApp GTM, and build a high-performing Group Digital Marketing team.

The role requires 8–10 years in digital marketing, FMCG exposure, and fluency in English; French/Portuguese is a plus.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications or related field.
• 8–10 years’ digital marketing experience with senior/leadership responsibilities.
• Proven track record in FMCG or multi-market environments.
• Ability to set and drive digital KPIs across multiple markets.
• Strong data storytelling and stakeholder communication skills.

Responsibilities

• Lead Group Digital Marketing strategy and performance.
• Drive multi-market brand growth and category performance.
• Define Group-wide digital KPIs and reporting.
• Oversee e-commerce readiness and WhatsApp Go-To-Market.
• Build and manage Group Digital Marketing team.
• Ensure governance, compliance and budget discipline.

Skills

Digital marketing leadership

KPI setting

Data storytelling

Platform analytics

Multi-market exposure

Education

Bachelor’s or Master’s degree in Marketing or related field

Tools

Meta Business Suite

YouTube Analytics

Excel / Data viz

Job description

Promasidor is seeking a Group Head of Digital Marketing to lead strategy, brand performance, and category growth across approximately 30 African markets.

You will drive KPI governance, analytics, and data storytelling for senior leadership, oversee e-commerce initiatives and WhatsApp GTM, and build a high-performing Group Digital Marketing team.

The role requires 8–10 years in digital marketing, FMCG exposure, and fluency in English; French/Portuguese is a plus.