Google & Youtube Ads Growth Strategist – Ecommerce Scaling Expert

Ad-Lab; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading performance marketing agency in Johannesburg is seeking a Google & YouTube Ads Growth Strategist to drive e-commerce success. The ideal candidate has a proven track record in scaling ad spend from $10k to higher levels, with hands-on experience managing large campaigns and leading strategic direction. Excellent analytical skills and communication with DTC founders are essential. This is a full-time position at mid-senior level.

Qualifications

• Experience in scaling brands from $10k/month to $k–$k+ ad spend.
• Hands-on experience with $1M+/month in Google/YouTube ad spend.
• Worked in high-level CRO & creative testing environments.

Responsibilities

• Develop and execute full-funnel strategies for Google Ads & YouTube.
• Lead account audits and scaling roadmaps.
• Optimize PMAX and YouTube campaigns.

Skills

Analytical skills

E-commerce scaling

Campaign optimization

Communication with DTC founders

Job description

Google & YouTube Ads Growth Strategist – eCommerce Scaling Expert

Ad-Lab City of Johannesburg, Gauteng, South Africa

Ad-Lab is not your average performance marketing agency – we're an elite e-commerce scaling engine.

We've managed $M+ in ad spend, scaled + brands, and built a culture of high-performance and fast execution.

We're looking for a Google & YouTube Ads Growth Strategist who's already operated at the top 1% level – someone who's scaled multiple e-commerce brands from $10k / month to $k–$k+ in ad spend, built and tested full-funnel strategies (PMAX, Shopping, YouTube, Search), and understands how to build, test, and scale cold traffic.

You're not here to manage – you're here to make noise, break limits, and lead client success.

What You'll Be Doing

• Develop & execute full-funnel strategies across Google Ads & YouTube for fast-growing DTC brands.
• Lead account audits, scaling roadmaps, and creative testing cycles.
• Scale PMAX and YouTube campaigns, optimize Shopping & Search, and unlock cold traffic profitability.
• Guide clients on ad creative (scripts, angles, formats), funnel structure, CRO, and landing page strategy.
• Provide weekly performance reviews, client education, and action plans.

Qualifications

• Have scaled brands from $10k / month to $k–$k+ spend levels while maintaining ROAS.
• Have hands‑on experience managing $1M+ / month in Google / YouTube ad spend.
• Have built successful YouTube campaigns and know how to test hooks, CTAs, and audiences.
• Are deeply analytical, fast-moving, and thrive on performance-based environments.
• Know how to communicate with DTC founders, speak their language, and lead strategic direction.
• Have worked in or alongside high-level CRO & creative testing environments.

Apply Here

Seniority level: Mid‑Senior level

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing / Editing

Industries: Advertising Services