General Manager: SADC Region

Aerobotics; Wes-Kaap; On-site; ZAR 500 000 - 800 000; Full time

Job summary

A leading AgTech company based in South Africa is seeking a seasoned sales professional to drive revenue growth and market expansion across the SADC region. The ideal candidate has at least 5 years of sales experience in fresh fruit or the agricultural sector, alongside exceptional negotiation skills to forge strong partnerships with customers. Responsibilities include optimizing customer strategies and managing budgets to maximize ROI. Join us to shape the future of sustainable farming.

Qualifications

• At least 5 years of sales experience in fresh fruit or farming sectors (ideally Citrus).
• Proven ability to build and scale a business segment with a focus on revenue generation.
• Passion for rapid growth and strategic view on expansion.

Responsibilities

• Take full responsibility for generating revenue and regional profitability.
• Drive market penetration in South Africa before unlocking new territories.
• Define optimal business model to ensure farmers see immediate value.

Skills

Sales experience in fresh fruit or farming sectors

Exceptional interpersonal and negotiation skills

Ability to build lasting partnerships

Job description

About Aerobotics

Our mission is to provide intelligent tools to feed the world. We do this by delivering actionable tree and fruit insights to growers across 18 countries, powered by imagery and advanced computer vision.

To date, we've analysed over 340 million trees and 100 million fruit, helping farmers make critical operational and agricultural decisions that maximise yield and efficiency. Our global team of 50+ professionals is headquartered in Cape Town, with commercial offices in the USA, Australia, Portugal, Spain, and South America.

About the rol

eYour mission is simple but profound: to make Africa a major profit pillar for Aerobotics by scaling our cutting-edge AgTech solutions, with a primary focus on South Africa. If you are passionate about sales, have a proven track record in fresh fruit (citrus/apple/table grapes) sales, Ag-Tech, or B2B Ag-Sales, and are obsessed with customers, this is your chance to lead the frontier of sustainable, intelligent farming

.You will own the strategy, execution, and financial performance of the SADC region, ensuring we capture the massive opportunity in one of the world's most critical farming regions

.Key Focus Areas

1. :Profit & Revenue Ownership: Take full responsibility for generating and accelerating revenue growth and regional profitability across SADC
2. .Market Expansion: Drive deep penetration in South Africa with existing and new customers before strategically unlocking new territories
3. .Customer Value Champion: Define the optimal business model and customer journey to ensure farmers see immediate, quantifiable value from our technology, leading to high-volume purchases and long-term loyalty

.
What You’ll Be Building & Deliveri

ngStrate

• gyThe Blueprint: Design and execute a profitable customer strategy focused on optimizing unit economics (CAC, LTV
• ).Financial Discipline: Manage the regional budget with an entrepreneur's mindset, ensuring every sales and marketing dollar yields maximum RO
• I.Market Insight: Become our expert on the African agricultural landscape, tracking competitor activity and identifying game-changing industry opportunitie

s.Customer Acquisition & Loyal

• tyOptimizing the Journey: Deeply understand the farmer's decision-making process to streamline our approach, maximizing sales and repurchases while minimizing cos
• t.Cross-Functional Alignment: Actively collaborate with our global Product, Marketing, and Engineering teams to deliver incremental value and maintain high service standards for all customer
• s.Build deep, trusted relationships with key customer accounts, transforming them into internal champions and industry advocates for Aerobotic
• s.Advocacy & Empathy: Ensure our post-purchase experience is exceptional, bonding with customers and co-developing product features with our Product Team to serve the wider industr

y.
What you’ll bring to the r

• oleAt least 5 years sales experience in the fresh fruit or farming sectors (ideally Citrus) or a strong background in Ag-Tech/Ag-Sa
• lesP&L Ownership: Proven ability to build and scale a business segment, with a clear focus on revenue generation, cost management, and profitabili
• ty.Scaling Mindset: A passion for rapid growth and a strategic view on how to transition a successful local strategy into a viable continental expansion pl
• an.Relationship Builder: Exceptional interpersonal and negotiation skills, capable of forging lasting partnerships with farmers, distributors, and internal tea
• ms.Strong motivation to work with Aerobot

ics
Application Pro

• cessSubmit your CV and a brief motivation for the role at Aerobo
• ticsPreliminary virtual interview with our Head of Pe
• opleTechnical assess
• mentTechnical interview with Head of Commercial team & Chief Growth Off
• icerReferences and background che

checks.