General Manager, B2C Tourism & Digital Growth

Black Pen Recruitment; Johannesburg; Hybrid; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading recruitment agency is looking for a General Manager to spearhead a new B2C tourism brand. This role requires a background in tourism and digital marketing, overseeing brand strategy and customer engagement. The ideal candidate will have substantial management experience, adept leadership skills, and a proven ability to scale digital businesses. The position is hybrid, based in Johannesburg, offering an opportunity to lead a high-performing team in a dynamic environment.

Qualifications

• Minimum of 8-10 years in a senior management role in tourism, digital marketing, and e-commerce.
• Proven track record in scaling a digital B2C business.
• Experience in leading teams to deliver outstanding customer service.

Responsibilities

• Develop and execute a comprehensive business strategy for a B2C tourism brand.
• Lead cross-functional teams to achieve KPIs and business objectives.
• Recruit and build a skilled team of travel consultants.

Skills

Digital marketing channels knowledge

Leadership

Analytical skills

Team management

E-commerce platforms proficiency

Customer focus

Strategic thinking

Adaptability

Education

Bachelor's degree in business, Marketing, or Tourism

MBA or relevant postgraduate qualification

Tools

Google Analytics

CRM platforms

Job description

A leading recruitment agency is looking for a General Manager to spearhead a new B2C tourism brand. This role requires a background in tourism and digital marketing, overseeing brand strategy and customer engagement. The ideal candidate will have substantial management experience, adept leadership skills, and a proven ability to scale digital businesses. The position is hybrid, based in Johannesburg, offering an opportunity to lead a high-performing team in a dynamic environment.