General Manager

Ambitions Travel & Hospitality Recruitment; Cape Town; Hybrid; ZAR 800 000 - 1 200 000; Full time

Job summary

A luxury travel company in Cape Town is seeking a General Manager to lead its operations. The ideal candidate will have over 5 years' experience in luxury travel and a proven ability to drive sales and revenue growth. This role involves establishing key partnerships, leading a team, and representing the brand at international events. Attractive benefits include a competitive salary and hybrid working opportunities.

Benefits

Great salary plus bonuses

Hybrid working

FAM trips

Company events and socials

Qualifications

• 5+ years in luxury travel or DMC roles required.
• Strong international network of agents and suppliers is essential.
• Proven ability to grow sales and revenue.
• Confidence in representing the brand at events.

Responsibilities

• Achieve and exceed sales targets through proactive business development.
• Establish and nurture key trade partnerships across global markets.
• Uphold product excellence with a strong emphasis on sustainability.
• Lead the team to deliver exceptional client experiences.

Skills

Business development

Partnership management

Sustainability practices

Leadership

Sales growth

Job description

Our Customer :

Our customer is a bespoke luxury tour operator based in Cape Town, creating transformative journeys for discerning global travellers.

As part of a wider international brand, they specialise in immersive, design‑led experiences across Southern and East Africa, with a strong focus on sustainability, storytelling, and meaningful partnerships. They are now seeking a General Manager to lead their Cape Town office, driving commercial performance while ensuring exceptional client experiences.

This is a pivotal role for an ambitious professional eager to combine strategic leadership with hands‑on operational excellence in a dynamic, fast‑evolving sector of the luxury travel industry. As the General Manager, you'll enjoy a competitive salary with performance‑based bonuses, plus opportunities to represent the brand at international trade shows and join exclusive familiarisation trips.

This is a creative leadership role within a globally expanding company, offering the chance to shape the next chapter of growth and play a direct role in driving long‑term success.

Job Description :

• Achieve and exceed sales targets through proactive business development
• Establish and nurture key trade partnerships across global markets
• Uphold product excellence with a strong emphasis on sustainability
• Foster collaborations that elevate and strengthen the brand's reputation
• Represent the brand internationally at trade shows, events, and fam trips
• Align marketing initiatives with broader business growth objectives
• Identify and drive market expansion opportunities in new and existing regions
• Inspire, motivate, and lead the team to deliver exceptional client experiences

Experience Required :

• Must have 5+ years in luxury travel or DMC roles
• Strong international agent and supplier network
• Proven track record in sales and revenue growth
• Skilled in product development and guest experiences
• Confident brand ambassador at events
• Aligned with sustainability, storytelling, and creativity

Benefits and Perks :

• Great salary plus bonuses
• Hybrid working
• FAM trips
• Company events and socials

Click here to apply for this General Manager job, which is being recruited by Tessa Robertson and Ambitions Travel Recruitment, a boutique recruitment agency, specialising in leisure travel and luxury hospitality roles, and known for sourcing hard‑to‑find talent.

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