General Manager

LulaBet; Cape Town; On-site; ZAR 600 000 - 750 000; Full time

Job summary

A leading iGaming company in South Africa is seeking a General Manager to oversee the daily operations of its online casino. This pivotal role requires strong leadership and a data-driven approach to manage a multidisciplinary team and ensure compliance with regulations. The ideal candidate will have significant experience in iGaming and the ability to drive commercial growth while optimizing customer experience.

Benefits

Ownership of operational core

Work alongside experienced leaders

Shape the future of digital betting

Qualifications

• Minimum 7+ years’ experience in iGaming, with strong exposure to sportsbook and casino operations.
• At least 3 years in a senior operational or management role within a regulated environment.
• Proven expertise in player operations, platform management, and CRM execution.

Responsibilities

• Lead day-to-day sportsbook and casino operations including marketing, trading, and customer service.
• Own delivery of KPIs across revenue, margin, and player experience.
• Ensure compliance with South African gaming regulations.

Skills

Operational Leadership

Data-driven decision making

Team Management

Compliance knowledge

Analytical skills

Education

Bachelor’s degree in Business, Operations, Technology, or related field

Tools

CRM

Business Intelligence (BI) tools

Job description

Company Description

The General Manager (GM) will be responsible for the day-to-day running, performance, and optimization of the company’s online igaming casino operation within South Africa’s regulated market. Reporting directly to the Managing Director, the GM will lead a multidisciplinary team to deliver operational excellence, commercial growth, and compliance integrity. This role requires a pragmatic, data-driven operator who understands how to translate strategy into scalable execution, while staying close to the technology, the product, and the customer. This is a pivotal role for an entrepreneurial leader who thrives in a fast-paced, high-growth environment and can bring structure, discipline, and innovation to a maturing iGaming business.

Job Description

Key Responsibilities

• Operational Leadership
• Manage day-to-day sportsbook and casino operations including marketing, trading, CRM, payments, and customer service.
• Develop and implement operational frameworks and processes to drive efficiency, quality, and scalability.
• Ensure seamless collaboration between internal teams; finance, product, tech, compliance, marketing, and support.
• Maintain operational readiness for new product releases, promotions, and platform updates.
• Performance & Commercial Delivery
• Own delivery of KPIs across revenue, margin, retention, and player experience.
• Oversee forecasting, budgeting, and daily performance tracking against key metrics.
• Identify and act on opportunities to increase player lifetime value, optimize margins, and reduce costs.
• Work closely with the MD and Finance team to align operational execution with commercial objectives.
• Ensure timely and accurate reporting to management, with actionable insights.
• Compliance & Governance
• Ensure full compliance with South African gaming regulations, and provincial licensing conditions.
• Oversee internal processes related to AML, KYC, responsible gaming, and data protection.
• Liaise with regulators and compliance officers to ensure smooth operational oversight and audit readiness.
• Promote a culture of integrity and accountability across all departments.
• Product & Technology Alignment
• Collaborate with the Product and Technology teams to improve platform stability, user experience, and feature delivery.
• Translate operational needs into technical requirements to enhance automation and efficiency.
• Support product innovation by providing operational feedback and real-world market insight.
• Stay informed on emerging technologies, market trends, and competitor developments in iGaming.
• Team Management & Development
• Lead and develop cross-functional operational teams, setting clear goals and KPIs.
• Foster a culture of ownership, innovation, and continuous improvement.
• Mentor team leads in data literacy, process excellence, and agile execution.
• Partner with stakeholders to build out future capability as the group scales.
• Partner & Stakeholder Coordination
• Manage key supplier relationships (platforms, payment providers, affiliates, and data feeds).
• Support group-level initiatives that span B2B and B2B2B channels, ensuring operational alignment.
• Collaborate with group exec teams to leverage shared assets and insights.

Qualifications

Required:

• Minimum 7+ years’ experience in iGaming, with strong exposure to sportsbook and casino operations.
• At least 3 years in a senior operational or management role within a regulated environment.
• Proven expertise in player operations, platform management, and CRM execution.
• Strong understanding of South African regulatory frameworks and compliance practices.
• Demonstrated ability to build and lead operational teams in fast-paced, scaling environments.
• Data-driven mindset with the ability to interpret KPIs, dashboards, and player analytics to drive decisions.
• Hands‑on familiarity with CRM, BI, and operational analytics tools.

Preferred:

• Experience working in B2B or B2B2B gaming technology businesses.
• Proven experience bridging commercial goals with product and technology execution.
• Bachelor’s degree in Business, Operations, Technology, or related field.

Key Competencies

• Entrepreneurial, “builder” mindset with operational discipline
• Deep domain knowledge of iGaming and digital entertainment
• Analytical and commercially astute
• Technology‑literate and process‑oriented
• Excellent leadership, communication, and decision‑making skills
• Resilient, adaptable, and solutions‑driven

Performance Metrics

• Revenue growth and profitability within operational budgets
• Player acquisition, retention, and engagement rates
• Platform uptime and operational efficiency
• Compliance health and audit outcomes
• Team delivery and performance KPIs

Additional Information

Why Join Us

• Be part of a technology‑first iGaming group with a footprint across B2B, B2B2B, and B2C sectors.
• Take ownership of the operational core of a growing South African‑licensed business.
• Work alongside experienced leaders, innovators, and technologists in a culture that rewards initiative and results.
• Help shape the next generation of digital betting and gaming experiences in South Africa and beyond.