Gaming Marketing Specialist

Dina Gates Recruitment (Pty) Ltd; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading recruitment agency seeks a Game Developer who is also an influencer, ready to engage clients onsite. This role involves developing marketing strategies, creating content for various platforms, and building communities around gaming. The ideal candidate will have strong digital marketing experience, social media skills, and a passion for gaming culture. Join a team that actively participates in the gaming industry and shapes brand presence.

Qualifications

• 3–5 years in digital marketing, ideally within gaming or tech.
• Strong communicator, both verbal and written.
• Creative and proactive with a do-it-now attitude.

Responsibilities

• Develop and execute a 12-month gaming campaign calendar.
• Source and manage partnerships with gaming influencers.
• Plan or sponsor eSports tournaments and gaming expos.

Skills

Digital marketing experience

Social media skills

Influencer marketing

eSports familiarity

Design skills (Canva, Photoshop)

Basic video editing

Copywriting

Communication skills

Gaming community engagement

Ability to handle gaming consoles

Job description

If you a Game Developer with a flair of being an influencer, and also not shy to engage face-to-face with our clients onsite! this exciting opportunity was made for you!

WHAT WILL QUALIFY YOU

• 3–5 years in digital marketing, ideally within gaming, youth, or tech industries
• Strong social media and content planning skills
• Experience with influencer marketing and building brand communities
• Familiarity with eSports and event planning
• Design skills (Canva, Photoshop, or Illustrator)
• Basic video editing (Premiere Pro, CapCut, or similar)
• Clear and confident copywriting
• Comfort working across departments (retail, product, service)
• Familiar and participating in gaming platforms and communities (Twitch, Discord, Facebook communities)
• Understand and able to engage on gaming communities
• Able to handle Xbox and PlayStation
• Passionate about gaming
• Deep interest in gaming culture and the latest trends
• Creative and proactive with a do-it-now attitude
• Strong communicator, both verbal and written
• Comfortable presenting ideas and leading discussions

WHAT YOU WILL BE DOING

Marketing strategy

• Develop and execute a 12-month gaming campaign calendar
• Develop and implement a focused gaming marketing strategy by blending digital content, eSports partnerships, community engagement, and in-store experiences to grow brand presence in the gaming segment It also supports training, customer insights, and internal alignment with the gaming community
• Monitor trends and identify high-impact opportunities in gaming

Content & Social media

• Plan and brief / create engaging content across TikTok, Instagram, YouTube, and Facebook (Content calendar etc)
• Design visuals using Canva or Adobe Creative Suite, or brief creative teams as needed
• Write copy for posts, promotions, and interactive formats

Influencer & Community engagement

• Source and manage partnerships with gaming influencers and streamers
• Engage with gamers on Discord, Reddit, and Facebook groups
• Build and manage the company’s Gaming Champion Community
• Lead monthly check-ins with gaming champions to align on goals, campaigns, and content ideas

eSports & events

• Plan or sponsor eSports tournaments and gaming expos (e.g., rAge, Comic Con)
• Collaborate with store teams for gaming demos and activations

Omni-Channel & retail integration

• Link online marketing efforts with in-store promotions and launches
• Sync catalogue, website, and social assets to promote unified campaigns
• Drive foot traffic through targeted digital to store initiatives

Training & internal support

• Help script product and campaign training content for in-store teams
• Provide insights and updates to staff through TechXpert refreshers
• Collaborate with customer service and CRM teams to capture customer feedback and improve the gaming experience
• Passionate about customer experience and community building