Full-Funnel Social & Paid Media Strategist

Drake International; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency in South Africa is seeking a Social & Paid Media Specialist to lead full-funnel campaign execution across various platforms. The ideal candidate will have 2-3 years of experience in managing Google Ads and Meta Ads campaigns, focusing on B2B lead generation and B2C customer acquisition. This role includes responsibilities for content strategy, paid media campaigns, and analytics reporting.

Qualifications

• 2-3 years of hands-on experience with Google Ads and Meta Ads campaigns.
• Proven success in B2B lead generation and B2C customer acquisition.
• Strong knowledge of Google Ads and LinkedIn Campaign Manager.

Responsibilities

• Develop and implement content strategies across social media platforms.
• Plan and execute paid advertising campaigns on multiple platforms.
• Track performance metrics and provide detailed reports to stakeholders.
• Work closely with designers and marketing teams to align efforts.

Skills

Social Media Management

Paid Media Campaigns

Analytics & Reporting

Collaboration & Strategy

Tools

Google Analytics

Meta Business Suite

LinkedIn Insights

Job description

A leading recruitment agency in South Africa is seeking a Social & Paid Media Specialist to lead full-funnel campaign execution across various platforms. The ideal candidate will have 2-3 years of experience in managing Google Ads and Meta Ads campaigns, focusing on B2B lead generation and B2C customer acquisition. This role includes responsibilities for content strategy, paid media campaigns, and analytics reporting.