Freelance Copywriter

Incubeta; Cape Town; On-site; ZAR 300,000 - 500,000; Full time

Job summary

Incubeta, une agence innovante dans le marketing numérique, recherche un Copywriter talentueux pour rejoindre son équipe créative. Vous serez chargé de produire un contenu engageant pour des campagnes numériques, en collaborant étroitement avec les équipes créatives et les clients. Ce poste nécessite une forte créativité, une capacité à respecter les délais, ainsi qu'une excellente maîtrise de l'anglais et de l'adaptation du contenu pour divers formats et marchés internationaux.

Qualifications

• 3+ ans d'expérience en copywriting dans une agence de marketing numérique.
• Portfolio solide démontrant des compétences en rédaction numérique et publicitaire.
• Excellente maîtrise de l'anglais avec des compétences exceptionnelles en rédaction et édition.

Responsibilities

• Créer un contenu de marque engageant et aligné sur les directives.
• Collaborer avec le directeur créatif et l'artiste pour développer des concepts créatifs.
• Assurer que le texte respecte les objectifs du client et la tonalité de la marque.

Skills

Copywriting

Editing

SEO

Digital Marketing

Communication

Job description

Place within Organisation

• Part of the Creative Hub
• Works with a team of Traffic Managers, Creative Strategist, Creation Directors, Designers, Copy writers, Ad Developers and Client servicing teams.
• Works internally with all departments within the Creative Hub, Client service teams and externally with clients.

Context for Incubeta set-up & operating model:

Incubeta operates with offices in various regions worldwide, and the creative team specifically is structured as a “hub model”, think of that as a center of excellence for all things creative conceptualisation, strategy, execution and delivery. The creative hub works closely with representatives and client owners from all over the network. Our teams are spread across the globe; we have a mix of in-office and virtual teams.

Role Summary:

We are seeking a talented English Copywriter to join our creative team, working on a large international client. Reporting to the Creative Director, you will be responsible for crafting compelling copy for digital, social media, SEO content, and branded advertising campaigns. This role requires a creative mindset, attention to detail, and the ability to adapt copy for various formats, platforms and tone of voice.

Key Responsibilities:

• Branded campaigns.
• Collaborate with the CD and Art Director to develop creative concepts.
• Attend client briefing sessions and presentations
• Ensure copy aligns with brand guidelines, tone of voice, and client objectives.
• Fully understand the brand’s offering and communicate this concisely with their audience.
• Review and refine copy to ensure accuracy, consistency, and quality.
• Stay updated with industry trends, digital marketing best practices, and emerging platforms.

Qualifications & Experience:

• 3+ years of experience in copywriting within a digital marketing or creative agency.
• Strong portfolio showcasing copy for digital, social media, SEO, and advertising.
• Excellent command of English with exceptional writing, editing, and proofreading skills.
• Experience in adapting content for different platforms and international markets.
• Familiarity with SEO tools and dynamic creative would be useful.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Job Outcomes:

• Quality of Copy: Deliver clear, engaging, and brand-aligned copy across all platforms.
• Efficiency & Deadlines: Manage workload effectively and meet project deadlines consistently.
• Collaboration & Communication: Work seamlessly with client servicing and wider creative teams and clients for successful project execution.
• Adaptability: Produce copy adaptable for multiple regions and formats, maintaining high quality.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing!