Freelance Beauty Content Creator & Social Media Strategist

Placements24; Mossel Bay; Hybrid; ZAR 344,000 - 758,000; Full time

Benefits offered by this job

Competitive freelance rates

Remote work flexibility

Exposure to fast-paced e-commerce

Potential for ongoing collaborations

Job summary

Placements24 is seeking a talented Freelance Beauty Content Creator & Social Media Strategist for a fully remote, project-based role in Mossel Bay. You will develop engaging content and strategic campaigns across Instagram, TikTok, YouTube, and Facebook to boost brand visibility and online sales.

The ideal candidate has a strong beauty portfolio, excellent photography/videography skills, and the ability to analyze performance metrics to optimize strategies.

Qualifications

• Proven experience as a Content Creator or Social Media Manager with a beauty-focused portfolio.
• Excellent photography and videography skills; proficient in editing software (Premiere Pro, Final Cut Pro, CapCut).
• Deep knowledge of major platforms (Instagram, TikTok, YouTube, Facebook) and engagement best practices.
• Strong writing and verbal communication; able to work independently on multiple remote projects.

Responsibilities

• Develop and execute social media strategies to boost brand awareness and engagement.
• Create high-quality visuals, including photos, short videos, reels, and stories across platforms.
• Write captions, ad copy, and blog posts that resonate with the target audience.
• Manage content calendar and ensure consistent posting schedules.
• Monitor trends and performance metrics, and report insights for optimization.
• Engage with the online community and foster positive brand interactions.
• Collaborate with marketing to align content with brand campaigns and launches.

Skills

Content creation

Social media management

Photography

Video editing

Analytics

Influencer marketing

Communication

Tools

Premiere Pro

Final Cut Pro

CapCut

Analytics tools

Job description

About the Role

Our client, a rapidly growing online beauty retailer based in Mossel Bay, Western Cape, ZA , is seeking a talented and creative Freelance Beauty Content Creator & Social Media Strategist. This is a fully remote, project-based role focused on developing engaging and visually appealing content across various social media platforms to enhance brand visibility and drive online sales. You will be responsible for conceptualizing, creating, and executing innovative social media campaigns, producing high-quality video and photo content, and analyzing performance metrics to optimize strategies. The ideal candidate possesses a keen eye for aesthetics, a deep understanding of current beauty trends, and a proven ability to build and engage online communities.

Key Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create compelling and high-quality visual content, including photos, short videos, reels, and stories, for platforms such as Instagram, TikTok, YouTube, and Facebook.
• Write engaging captions, ad copy, and blog posts that resonate with the target audience.
• Manage the social media content calendar, ensuring a consistent and timely posting schedule.
• Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities.
• Engage with the online community, respond to comments and messages, and foster positive brand interactions.
• Analyze social media performance metrics (e.g., reach, engagement, conversions) and provide regular reports with actionable insights.
• Collaborate with the marketing team to align content with overall brand messaging and promotional activities.
• Stay ahead of the curve on beauty product launches, industry news, and influencer marketing trends.

Requirements

• Proven experience as a Content Creator, Social Media Manager, or similar role, with a strong portfolio showcasing beauty-focused content.
• Excellent photography and videography skills, with proficiency in editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut).
• In-depth knowledge of major social media platforms, their algorithms, and best practices for engagement.
• Strong understanding of current beauty trends, product knowledge, and the influencer marketing landscape.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Creative mindset with a strong aesthetic sensibility.
• Proficiency in social media analytics tools.
• Must have own equipment (camera, lighting, editing software) and a reliable internet connection.

Benefits

• Competitive freelance rates commensurate with experience and project scope.
• Opportunity to work with a diverse range of beauty brands and products.
• Flexibility to work remotely from anywhere with a reliable internet connection.
• Exposure to a fast-paced and dynamic e-commerce environment.
• Potential for ongoing collaborations and long-term projects.
• Chance to shape the online presence of a growing beauty business.
• Direct impact on brand growth and customer engagement.
• Creative freedom to experiment with new content formats.