Forecourt Sales Representative | Northern KZN Region (Newcastle, Vryheid, Dannhauser, Ladysmith[...]

Value Logistics; Vryheid; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading logistics company is seeking a Forecourt Sales Representative in Vryheid, KwaZulu-Natal. This role focuses on managing and growing sales in petrol stations and related outlets. Candidates should have 5-10 years of sales experience, including at least 3 years in Forecourt or Convenience Sales, and possess excellent communication skills. The position involves strong relationship management, stock monitoring, and promotional activations.

Qualifications

• 5 – 10 years related sales experience with at least 3 years’ experience in Forecourt/ Convenience Sales.
• Proven track record related to sales achieved for the last 12 months.

Responsibilities

• Develop and grow accounts within the forecourt and convenience retail segment.
• Build strong working relationships with site managers and forecourt staff.
• Monitor stock levels and facilitate timely replenishment.
• Track performance of specific SKUs and recommend assortment improvements.

Skills

Understanding of the sales process

Excellent communication

Resilience

Active listening

Strong interpersonal skills

Technologically competent

Education

Grade 12 (Matric)

Tools

Microsoft Office

Job description

Overview

The Forecourt Sales Representative specialises in managing and growing sales to petrol station forecourts and related convenience outlets. This role requires deep understanding of forecourt operations, strong relationship management, and the ability to navigate high-volume, fast-paced environments with frequent stock turnover.

Responsibilities

• Develop and grow accounts specifically within the forecourt and convenience retail segment specifically within the beverage and snack categories
• Management of private label products
• Provide high-frequency service to ensure consistent product availability and merchandising standards
• Build strong working relationships with site managers and forecourt staff
• Monitor stock levels and facilitate timely replenishment to avoid out-of-stock scenarios
• Manage promotional activations (Receiving Promotions Catalogue and Managing Sales according to the promotions received) and point-of-sale execution at forecourt locations
• Track performance of specific SKUs, particularly fast-moving items, and recommend assortment improvements
• Provide support and insight into consumer buying behaviour at forecourts
• Execute visits based on route plan prioritizing forecourts and maintaining strict adherence to NDDs
• Assist with credit control and reconcile on-site transactions/payments
• Compile and present activity reports specific to forecourt channel dynamics

Minimum Requirements

• Grade 12 (Matric)
• 5 – 10 years related sales experience with at least 3 years’ experience in Forecourt/ Convenience Sales
• Excellent communication ability
• Proven track record related to sales achieved for the last 12 months

Skills Requirements

• Knowledge – Understanding of the sales process and dynamic while being coachable and curious to learn
• Confidence – Maintaining a positive attitude with ambition and will to sell in a fast-paced environment
• Accountability – The obligation/willingness to accept responsibility for one’s actions
• Resilience – Communicating with conviction, providing excellent service
• Active listening – Understanding the customers’ needs
• Rapport building – Strong interpersonal skills
• Entrepreneurial spirit – Continual self-improvement
• Technologically competent – Competence in Microsoft and handheld devices