FMCG Category Growth Strategist - Durban

The Coca-Cola Company; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading beverage company is seeking a Customer Category Specialist in Durban. The ideal candidate will have 5–6 years of FMCG sales or marketing experience and a BCom or Marketing Degree. Responsibilities include developing growth strategies, conducting customer research, and enhancing sales team capabilities. Strong communication skills, category management expertise, and the ability to negotiate effectively are essential for this role. Excellent problem-solving skills will support innovative solutions in driving revenue growth.

Qualifications

• 5–6 years of relevant experience in FMCG sales, marketing, or category management.
• Strong analytical and creative problem-solving skills.
• Excellent communication skills to convey complex information clearly.

Responsibilities

• Develop and present bi-annual customer category opportunity mapping.
• Conduct in-depth customer and shopper research.
• Develop strategies that align with customer needs at points of purchase.
• Provide customers insights on category range and SKU rationalisation.
• Deliver capability-building insights to the sales team.
• Develop systems to track category performance and report findings.

Skills

Customer Relationship Management

Category Management Expertise

Sales Enablement and Coaching

Project Management

Negotiation Skills

Innovation and Problem-Solving

Education

BCom or Marketing Degree

Job description

A leading beverage company is seeking a Customer Category Specialist in Durban. The ideal candidate will have 5–6 years of FMCG sales or marketing experience and a BCom or Marketing Degree. Responsibilities include developing growth strategies, conducting customer research, and enhancing sales team capabilities. Strong communication skills, category management expertise, and the ability to negotiate effectively are essential for this role. Excellent problem-solving skills will support innovative solutions in driving revenue growth.