Fintech Product Marketing Lead — GTM & Growth

Apex Group Ltd (UK Branch); Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A global finance solutions provider in Cape Town is looking for a Product Marketing Manager to drive go-to-market strategies for fintech solutions. The ideal candidate should have 3-5 years of B2B product marketing experience and a strong understanding of the fintech landscape. The role involves collaborating with product teams and marketing to create effective messaging and sales enablement materials. This position offers a dynamic environment where you can contribute to innovative solutions.

Qualifications

• 3–5 years of experience in B2B product marketing in a SaaS or fintech business.
• Strong understanding of the fintech landscape, including digital platforms.
• Proficiency in using SaaS marketing tools such as CRM and SAM’s.

Responsibilities

• Lead Go-to-Market planning for new product launches.
• Develop differentiated messaging frameworks tailored to buyer personas.
• Create and maintain sales collateral to support Client facing teams.

Skills

B2B product marketing

Fintech landscape understanding

Client-centric messaging

Communication skills

Project management

Tools

CRM

SaaS marketing tools

Job description

A global finance solutions provider in Cape Town is looking for a Product Marketing Manager to drive go-to-market strategies for fintech solutions. The ideal candidate should have 3-5 years of B2B product marketing experience and a strong understanding of the fintech landscape. The role involves collaborating with product teams and marketing to create effective messaging and sales enablement materials. This position offers a dynamic environment where you can contribute to innovative solutions.