Field Sales Coordinator

Supernova Brands; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic brand distribution company in Cape Town is looking for a Field Sales Coordinator. In this role, you will manage sales operations and collaborate with independent retailers. The ideal candidate should have 1–3 years of experience in sales coordination and possess strong relationship-building skills. This position offers a vibrant work culture and clear career growth into leadership roles.

Benefits

Vibrant work culture

Clear career growth

Competitive salary package

Qualifications

• 1–3 years of experience in sales coordination or field sales (FMCG/retail preferred).
• Strong communication and relationship-building skills.
• Driver's license and willingness to travel regionally.

Responsibilities

• Build and strengthen relationships with independent retail customers.
• Coordinate sales operations and ensure communication between retailers and HQ.
• Monitor stock levels and identify sales opportunities at store level.
• Generate field reports and provide feedback to Category Managers.

Skills

Sales coordination

Relationship building

Data reporting

Problem solving

Tech savvy

Education

Business/marketing qualification

Tools

Excel

Google Sheets

CRM tools

Job description

About Us

Supernova Brands is a dynamic and expanding brand distribution company in Cape Town, South Africa.

We specialize in bringing "out of this world" products to the biggest and best retailers and e-commerce companies in South Africa, Botswana, Zambia, Mauritius and Namibia (amongst others).

Given our strong omni-channel presence, and the vast amount of technical sourcing and sales experience of our team, we have the ability and mission of making our products and brands "explode" in the local market - Like a Supernova.

This is the promise that we want to make to the brands we represent and to the customers that we serve. If there's a brand that brings the promise of excitement, style and innovation to our product categories, chances are great that our team is already working on a strategic rollout plan to bring it to market. We are hustlers.

We are dreamers and we are doers.

We bring positivity, focus and high energy to everything we do.

We are adaptable and creative.

We believe in collaborating and working together as a team to find solutions and identify new opportunities. We work-hard, but we play-hard too.

You can expect the occasional Nerf gun war or lunch time pop-quiz challenge.

You will likely learn to surf or SUP at our monthly team building events. It's all just another day at the office.

About the Role

We're looking for a Field Sales Coordinator to join our Consumer Electronics division in Cape Town.

This is a pivotal role where you will be the bridge between independent retail stores and our head office. You'll ensure that sales operations, merchandising execution, and customer relationships in the field run smoothly. In the immediate term, you'll coordinate in-field activities and manage our third-party merchandising partner, ensuring compliance and execution at store level.

As our company expands, this role will evolve to include supervising and managing our own merchandising team — putting you on the growth path toward Field Sales Manager.

What You'll Do

Build and strengthen relationships with independent retail customers across the Western Cape (with occasional nationwide travel).

Coordinate and oversee in-field sales operations, ensuring smooth communication between retailers and HQ.

Orchestrate third-party merchandising services to ensure planogram compliance, display execution, and brand visibility.

Support in-store activations, promotional campaigns, and product launches.

Collect orders, monitor stock levels, and identify sales opportunities at store level.

Generate field reports, share insights, and provide feedback to Category Managers.

Act as the go‑to link between stores, field services, and our internal teams (sales, marketing, supply chain).

Prepare for future growth by laying the foundation for managing a dedicated merchandising team.

About You

You're a people person who enjoys engaging with retailers and solving problems on the ground. You're highly organized and comfortable managing multiple moving parts. You're adaptable — able to shift between in-store execution, data reporting, and cross‑functional coordination. You're energetic, proactive, and thrive in fast‑paced environments. You want a role that grows with you — starting in coordination and moving into leadership.

Requirements

• 1–3 years experience in sales coordination, field sales, or merchandising (FMCG / retail preferred).
• Mid‑level experience also welcome.
• Strong communication and relationship‑building skills.
• Tech savvy: confident with Excel / Google Sheets, CRM tools, and reporting systems.
• Driver's license & willingness to travel regionally (Western Cape focus, occasional national travel).
• Business / marketing qualification is a plus, but not required if you bring strong experience and drive.

What We Offer

A vibrant, high‑energy work culture where collaboration, positivity, and creativity fuel everything we do.

Hands‑on exposure to building some of the world's most exciting brands in Africa.

Clear career growth into Field Sales Manager and leadership opportunities.

Competitive salary package, depending on experience.

Location

Supernova Brands HQ, Montague Gardens, Cape Town + regular field travel.

Start Date

As soon as possible.