External Sales Respresentative

Waco Electrical; Gauteng; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading electrical distribution company is seeking an External Sales Representative in South Africa. The role involves managing customer relations, executing promotional activities, and analyzing sales opportunities. Candidates should have 3-5 years of B2B sales experience in the industrial sector, strong proficiency in Microsoft Office, and a valid driver's license. This position requires regional travel and offers a chance to grow within the company.

Qualifications

• 3–5 years of B2B sales experience in industrial electrical, automation, or technical products.
• Strong proficiency in Microsoft Office and CRM platforms.
• A valid driver's license and own vehicle required for travel.

Responsibilities

• Analyse geographic areas for customer and sales opportunities.
• Manage operations professionally in line with set routines.
• Execute promotional activities and ensure merchandising is maximized.
• Conduct monthly business reviews with key customers.

Skills

B2B sales experience

Proficient in Microsoft Office

CRM platforms knowledge

Strong communication skills

Analytical skills

Education

Matric certificate or equivalent

Post-matric technical/commercial qualification

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

SAP

Salesforce

Job description

Are you a driven and customer-focused sales professional with a passion for the electrical distribution retail industry?

Are you ready to take your career to the next level with a company that values innovation, excellence, and growth?

Waco Industries is expanding, and we're looking for dynamic External Sales Representatives to join our national sales team across multiple branches.

KEY RESPONSIBILITIES

Analyse geographic areas to understand key customers and sales opportunities within identified areas of responsibility through market visits

Define routines and call cycles for managing the operations in a professional / sustainable way, in line with routines matrix set out by Head of Sales

Adhere to the Skynamo sales activity reporting on daily basis and report any deviations thereon

Update customer base regularly to ensure effective planning, correct targets and customer engagement

Work closely with Internal Sales Representative to ensure quotations are accurate and most importantly are converted into sales.

Execute the promotional activities and sales initiatives in conjunction with Key Account Managers and ensure that merchandising in the store is maximised.

In-store price compliance through margin management is critical and a must for the Sales Representative

Plan and actively involved in trade shows and breakfast runs in your area.

Manage and secure sufficient Point of Sales (posters, flyers) and samples are shared with customers to drive sales and visibility.

Sign up new accounts for growth and to increase our footprint in both Retail and Wholesale Channels

Ensure that the non-buying account and lost lines are closely monitored, and the plan is in place to convert monthly

Conduct competitor activities to keep abreast of the trends and innovation

Work side by side with our sister companies to derive value and collaborations through joint initiatives

Understand our partners' key business priorities and how to influence and work closely with them

Do monthly business reviews with key customers in line with business plan vs set targets

Travelling regionally as required at times with an overnight stay.

QUALIFICATIONS & EXPERIENCE

Matric certificate or equivalent (a post-matric undergraduate technical or commercial qualification is advantageous).

3–5 years of B2B sales experience, preferably in industrial electrical, automation, or technical products.

Proficient in Microsoft Office (Word, Excel, PowerPoint) and CRM platforms (SAP, Salesforce, etc.), with a strong K8 knowledge.

Valid driver's license and own vehicle (travel required).