External Marketing

Sa Personnel; Gauteng; On-site; ZAR 350 000 - 550 000; Full time

Job summary

A leading firm in the mining and explosives sector is seeking an experienced Marketing & Communications Specialist to drive external communication strategies and marketing initiatives. The successful candidate will be responsible for implementing marketing campaigns, enhancing visibility, and ensuring stakeholder engagement. A suitable background includes at least 5 years in marketing and communications, with strong skills in digital marketing tools and experience in the industry. This role offers the opportunity to impact corporate visibility and market positioning significantly.

Qualifications

• 5+ years' experience in marketing and communication.
• Knowledge of the mining or industrial sector.
• Proven track record in B2B marketing and stakeholder communications.

Responsibilities

• Lead the design and execution of communication strategies and marketing campaigns.
• Monitor performance and report on campaign results.
• Draft and release external communication messages.

Skills

Proficiency in digital marketing tools

Experience with SAP

Basic graphic design skills

Good communication skills

Analytical skills

Education

BCom / BA in Public Relations, Communications, Marketing, or similar

Postgraduate diploma in Business Management

Tools

Google Analytics

Social media management tools

Job description

Our client, a leader in the mining and explosives industry, is seeking a skilledExternal Marketing & Communications Specialistto join their Marketing & Communications team.Purpose of the Role : Lead the design, support, and execution of external communication strategies, marketing campaigns, and brand initiatives to enhance visibility, engagement, and market positioning.

Responsibilities

• Implement the unit operations plan by understanding key activities and performance measures, communicating with stakeholders, and monitoring daily execution.
• Report on performance by tracking progress against targets, identifying concerns, and submitting clear, timely reports quarterly and as needed.
• ply with company policies by staying up to date, participating in training, and resolving policy-related queries.
• Follow established processes correctly and address issues or concerns as they arise.
• Support the external communication strategy by engaging stakeholders, ensuring consistent messaging, aligning with organisational goals and industry trends, and reviewing the strategy periodically.
• Draft and release clear, timely external communication messages that ensure message clarity, alignment, and impact.
• Execute content creation for social media, websites, and digital platforms to drive visibility and engagement.
• Arrange external business events, conferences, and sponsorship activities by coordinating with stakeholders, directing planning and logistics, and ensuring alignment with strategic priorities.
• Ensure consistent implementation of the corporate identity by supporting brand guidelines, overseeing branded collateral production, and maintaining brand consistency across materials.
• Apply a strategic mindset to position the brand competitively within the market.
• Assist with advertising activities, including setting objectives, identifying target audiences, selecting platforms, booking placements, developing content, and monitoring performance.
• Coordinate and execute external marketing campaigns across digital and traditional channels, including social media, PR, trade shows, print, and other marketing initiatives.
• Monitor and report on campaign performance and ROI, providing insights and recommendations for optimisation.
• Liaise with external partners, marketing agencies, media partners, and consultants to execute campaigns, and coordinate with industry associations, government, and clients for joint initiatives.
• Oversee sponsorships for product divisions by identifying event objectives, allocating budgets, negotiating sponsorships, ensuring effective activation, and evaluating results against performance metrics.
• Utilise digital marketing tools, analytics platforms, and AI-driven solutions to enhance targeting, personalisation, and campaign impact.
• Leverage data analytics for brand monitoring and insights-driven decision-making.
• Explore and implement innovative technologies to improve marketing efficiency and the overall customer experience.
• Assist in defining departmental budgets, implement and manage expenditure, approve spending in line with financial policies, and conduct monthly reviews.
• Monitor actual expenditure by analysing financial reports, identifying anomalies or areas of concern, and executing timely corrective actions.
• Maintain ongoing SHE compliance by reviewing current practices, identifying deviations, and correcting them within established timelines.
• Build and maintain productive relationships with internal and external stakeholders through regular communication, feedback exchange, and collaboration support.
• Manage service provider performance by tracking service level agreements, monitoring delivery against standards, identifying issues, and applying corrective actions as necessary.
• Actively contribute to the team by participating in team events, providing support where needed, and being an engaged, dependable team member.
• Contribute to the sustainability strategy of the department, ensuring operations are aligned with sustainability principles and minimise environmental impact.

Qualifications

• Matric / Grade 12; BCom / BA in Public Relations, Communications, Marketing, or similar.
• Postgraduate diploma in Business Management or similar (advantageous).
• 5+ years' experience in marketing and communication.
• Experience with SAP, MS Office, basic graphic design, and analytical tools.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
• Experience with AI-driven and digital marketing tools and automation platforms.
• Knowledge of the mining or industrial sector.
• Proven track record in B2B marketing and stakeholder communications.
• Driver's license.