Lead the national and export sales function across South Africa. Drive a volume-based, margin-controlled commodity sales strategy across B2B markets, ensuring alignment with production capacity, market demand, and long-term sustainability. Oversee countrywide distribution, manage a large sales organisation, and maintain market stability in an industry where imported products create direct competitive pressure.
Qualifications and Minimum Requirements
- Relevant Degree (Commerce, Business, Engineering, or similar)
- 10 years operational and general management experience in a continuous manufacturing environment
- 5 years B2B sales leadership experience
- Strong understanding of commodity sales, volume-driven pricing, and margin management
- Solid exposure to export markets, Incoterms, and international trade
- Experience working with large distributors and national accounts
- Advanced SAP and MS Office proficiency
- Knowledge of applicable legislation and economic principles (supply and demand)
Key Performance Areas
- Align sales strategy with production capacity to maximise profitable product mix across domestic and export markets
- Maintain national market stability in a commodity environment with multiple import-based competitors
- Develop and implement pricing frameworks and customer service standards that protect margin and support long-term sustainability
- Oversee domestic, regional, and export sales teams and ensure consistent execution of sales plans
- Manage relationships with large B2B customers through structured, long-term engagement rather than short-cycle selling
- Monitor national and international demand trends and adjust strategy accordingly
- Expand product offering through appropriate imported product selection
- Compile and manage annual sales budgets, ensuring alignment with production, logistics, and transport budgets
- Analyse import statistics with SARS to support CAPEX decisions and anti-dumping actions where required
- Ensure full alignment with Group strategy while adapting to real market conditions
- Drive reporting, forecasting accuracy, and performance discipline across the sales organisation