Executive - Brand And Marketing Communications.Group Commercial Office

Mtn; Gauteng; On-site; ZAR 1 200 000 - 1 500 000; Full time

Job summary

A leading telecommunications company is seeking an Executive for Brand and Marketing Communications in Gauteng. This role requires 15+ years of senior leadership experience in strategic brand marketing, with a focus on data-driven decisions and proven impacts on commercial performance. The ideal candidate will define brand architecture, champion customer experience, and oversee consumer insights in a multinational environment. Join in driving innovation and efficiency within a vibrant team environment.

Qualifications

• 15+ years senior leadership experience in brand and marketing.
• Proven impact in linking brand investment to commercial performance.
• Strong exposure in telco, tech, or large-scale consumer industries.

Responsibilities

• Define and govern Group brand architecture and portfolio strategy.
• Champion unified customer experience with KPIs embedded.
• Own consumer research and insights programs.

Skills

Leadership

Strategic marketing

Data-driven decision-making

Insights & measurement

Education

4-year tertiary degree in Business/Marketing

MBA or relevant Master's

Job description

Job Title

Executive - Brand and Marketing Communications.Group Commercial Office

Job Location

Gauteng, Roodepoort

Deadline

December 20,

Job Description

Context (Global influences, environmental / industry demands, organisational mission etc.)

Rapid technological change : 5G, fibre, AI / ML, fintech, Data Centers and platform ecosystems.

Evolving regulation and policy across Africa and the Middle East.

Intensifying competition from global technology platforms and digital entrants.

Multi-national, multi-cultural, multi-geography footprint (MENA, WECA, SEAGHA) with M+ customers.

MTN's Ambition strategy to build the leading platforms for Africa's progress and scale the TechCo pivot.

Organization Values

At MTN we believe that understanding our people's needs and aspirations is key to creating experiences that delight you at work, every day.

We are committed to fostering an environment where every member of our Y'ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction.

Most importantly, they keep us honest.

It is not something we claim to be.

It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential.

A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results.

A workplace that is built on relationships and achieving a purpose that is bigger than us.

This is what we want you to experience with us!

Our commitments go beyond an organisational promise.

It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realize our shared goals.

Our values dubbed, LIVE Y'ello, are the cornerstone of our culture.

Lead with Care

Can-do with Integrity

Collaborate with Agility

Serve with Respect

Act with Inclusion

Responsibilities

Brand & Growth Strategy

Define and govern Group brand architecture and portfolio strategy, including endorsement logic and naming systems.

Translate brand strategy into commercial outcomes : market penetration, revenue growth, market share, and long-term brand equity.

Provide strategic marketing input to Group strategy, influencing product, platform and ecosystem decisions.

Customer & Stakeholder Experience

Champion a unified customer experience (CX) with NPS, CES and CLV embedded in OpCo scorecards.

Provide UI and UX guidance and design standards for all MTN digital and fintech platforms.

Align service, channels and communications to deliver frictionless, intuitive customer journeys.

Insights, Research & Measurement

Own the consumer research and insights programme (segmentation, demand landscapes, brand and comms tracking, concept testing, pricing and UX research).

Lead Brand Health Tracking and Net Promoter Score (NPS_ or other across markets with quarterly Group dashboards and OpCo action plans.

Institutionalise test-and-learn (A / B testing, incrementality) and link results to creative and media optimisation.

Lead Customer Lifetime Value (CLV) modelling to inform acquisition, retention and monetisation strategies.

Oversee Marketing & Media Mix Modelling (MMM) to optimise spend and demonstrate ROI.

Data, Digital & AI

Qualifications

Education

4-year tertiary degree in Business / Marketing (or related).

MBA or relevant Master's preferred.

Chartered Marketer designation advantageous.

Experience

15+ years senior leadership in strategic brand and marketing, ideally CMO / EVP level in multinational environments.

Proven impact linking brand investment to commercial performance and leading large-scale media and sponsorship portfolios.

Strong exposure to telco / tech / fintech or large-scale consumer industries (FMCG, Banking).

Extensive multi-country, multicultural experience across Africa and / or the Middle East.

Core Competencies

Enterprise growth leadership and board-level influence.

Marketing finance & ROI governance; data-driven decision-making.

Insights & measurement excellence : brand tracking, MMM, CLV modelling, competitive intelligence.

Agency & ecosystem leadership; procurement and supplier diversity governance.

Media governance : brand safety, ad-fraud detection, transparency and attention metrics.

Digital & AI fluency, including responsible adoption of Generative AI.

Strategic agility & change leadership across decentralised organisations.

Inclusive leadership; talent development and employer brand advocacy.

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