Email Marketing Specialist

Salt; Wes-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading retail organization is seeking an Email Marketing / Deployment Specialist for a 6-month fixed-term contract in Cape Town. The ideal candidate will manage email campaigns using Salesforce Marketing Cloud, ensuring high-quality delivery and performance metrics. A Bachelor's degree and 4 years of experience in digital marketing are required. This role offers a competitive salary and an opportunity to work in a dynamic marketing team.

Qualifications

• 4 years' relevant experience in digital marketing and campaign deployment.
• Strong knowledge of email marketing best practices.
• Ability to manage high-volume projects with attention to detail.

Responsibilities

• Manage end-to-end deployment of email campaigns.
• Oversee approval workflows and monitoring of deployment performance.
• Report on performance and campaign tracking data.

Skills

Digital marketing

Campaign deployment

Data analysis

Attention to detail

Collaboration

Education

Bachelor’s degree in Marketing or equivalent work experience

Tools

Salesforce Marketing Cloud

HTML

JavaScript

CSS

Job description

Salary: R 38 000,00 to R 42 000,00 CTC per month (depending on experience)

Location: Cape Town (onsite)

Note: 6-month Fixed Term Contract

Overview

A highly respected, industry-leading retail organisation is seeking an Email Marketing / Deployment Specialist for a 6-month fixed-term contract to join their dynamic Marketing team. This employer of choice is known for innovation, excellence, and a culture that develops people while empowering them to do meaningful work at scale.

In this contract role, you will manage and enhance the deployment of marketing campaigns across the Salesforce Marketing Cloud (SFMC) platform. You will work closely with cross-functional stakeholders to ensure campaigns are executed flawlessly, on time, and with exceptional attention to detail. This is a hands‑on position ideal for someone who thrives in a fast‑paced, high‑performance marketing environment and enjoys driving technical precision and operational excellence.

You will play a key role in optimising email marketing deployment processes, testing and validating campaigns, enabling personalisation and segmentation, and ensuring a best‑in‑class customer experience across digital channels.

Duties and Responsibilities

• Independently manage and execute the end‑to‑end deployment of email campaigns using Salesforce Marketing Cloud.
• Manage subscriber data, imports, segmentation, queries, and data extensions.
• Oversee approval workflows, test sends, and revisions processes.
• Configure and schedule proof campaigns and live sends while monitoring deployment performance.
• Partner with QA teams to conduct robust testing and ensure campaigns deploy accurately and on time.
• Test email content, rendering, and functionality using Litmus (or similar tools).
• Ensure excellence across rendering, content, segmentation, dynamic content, personalisation, and tracking.
• Recommend improvements to systems, processes, practices, and workflows.
• Deploy weekly email campaigns using segmented lists or custom‑created data extensions.
• Provide weekly, monthly, and quarterly analytics and conversion reporting.
• Understand and recommend data flows into and out of Marketing Cloud to support business requirements.
• Build emails using Content Builder and utilise SFMC scripting languages for dynamic, personalised content.
• Build relational data models and complex automations.
• Produce clear reports on performance and campaign tracking data.
• Collaborate with diverse teams across the organisation and influence stakeholders.
• Manage multiple high‑volume projects with strong attention to detail and accuracy.
• Identify optimisation opportunities and take a proactive, solutions‑oriented approach.
• Thrive in a high‑pressure environment with tight deadlines.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or equivalent work experience.
• 4 years’ relevant experience in digital marketing and campaign deployment.
• Strong knowledge of Salesforce Marketing Cloud.
• Experience designing and coding emails and landing pages.
• Knowledge of HTML, JavaScript, CSS, or API integrations is advantageous.
• Ability to interpret and analyse data to guide campaign direction.
• Strong understanding of email marketing best practices.

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.