Email Marketing Specialist

Somewhere; Johannesburg; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing agency is seeking an Email Marketing Specialist for remote work. The ideal candidate will have experience in cold email campaigns and the technical skills to manage email deliverability. Responsibilities include strategizing outreach and ensuring compliance with best practices. This role offers flexibility and competitive compensation for both strategic leaders and technical operators.

Benefits

Fully remote work environment

Flexibility and autonomy

Opportunity to shape a new function

Competitive compensation with growth potential

Qualifications

• 2+ years of experience with cold email marketing.
• Able to troubleshoot deliverability issues.
• Comfortable using data to inform decisions.
• Strong communication and team collaboration skills.

Responsibilities

• Design scalable cold email outreach strategies.
• Manage cold email infrastructure for high deliverability.
• Collaborate to align messaging with business goals.

Skills

Cold email marketing

Data analysis

Email deliverability

Strategic planning

Attention to detail

Tools

Email Bison

Email Guard

Cheap Inboxes

Exportapollo.io

Million Verifier

Job description

Email Marketing Specialist (Cold Email Outreach)

Location: Remote

Type: Full-time

Compensation: Competitive - based on experience and skillset

About the Role

We're seeking a highly motivated Email Marketing Specialist to lead or support our outbound email outreach initiatives. This role is perfect for someone who thrives in fast-paced environments, understands the nuances of cold email campaigns at scale, and is experienced with the tools that keep those campaigns compliant and effective.

We’re Open To Two Types Of Candidates

• Strategic Leaders who can design, execute, and optimize outbound email strategies.
• Technical Operators who are execution-focused, with deep knowledge of tools, deliverability, and inbox management.

Responsibilities

Strategic (for candidates targeting a leadership role)

• Design and implement scalable cold email outreach strategies.
• Develop segmentation, targeting, and messaging frameworks.
• Analyze campaign performance metrics and continually optimize for results.
• Collaborate with copywriters, SDRs, and growth leads to align messaging with business goals.

Technical (for All Candidates)

• Set up, warm up, and manage cold email infrastructure.
• Ensure high deliverability using appropriate configurations (e.g., SPF, DKIM, DMARC).
• Manage inbox rotation, throttling, and list hygiene.
• Build and maintain automations using tools like Email Bison, Email Guard, and Cheap Inboxes.
• Source and verify prospect data using tools like Exportapollo.io and Million Verifier.

Tools You'll Use

Familiarity Or Hands-on Experience With The Following Is Required

• Email Bison – warm‑up and deliverability management.
• Email Guard – inbox protection and monitoring.
• Cheap Inboxes – bulk inbox creation and rotation.
• Exportapollo.io – lead sourcing and enrichment.
• Million Verifier – email list cleaning and verification.

Who You Are

• Have 2+ years of experience with cold email marketing.
• Understand technical email setup and can troubleshoot deliverability issues.
• Are comfortable using data to inform decisions and improve outcomes.
• Can work autonomously and manage multiple moving parts.
• Have strong attention to detail and follow best practices for compliance.

For Strategic Candidates, Additional Qualifications Include

• Proven experience leading outbound or growth campaigns.
• Ability to think creatively and experiment with new approaches.
• Strong communication and team collaboration skills.

What We Offer

• A fully remote work environment.
• Flexibility and autonomy to do your best work.
• Opportunity to build and shape a function from the ground up.
• Competitive compensation, with room for growth.

Interested?

Apply now and specify whether you’re focused on strategic leadership or technical execution in your application. We are looking to interview multiple candidates—strategic and technical—with the goal of hiring multiple people.